Attitudes And Persuasion

Classic And Contemporary Approaches

AvRichard E Petty,John T Cacioppo

Häftad, Engelska, 1996

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Beskrivning

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Produktinformation

Utgivningsdatum:1996-01-26
Mått:152 x 229 x 13 mm
Vikt:620 g
Format:Häftad
Språk:Engelska
Antal sidor:336
Förlag:Taylor & Francis Inc
ISBN:9780813330051

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Mer om författaren

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

Innehållsförteckning

Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processes