Waldemar Pfoertsch – författare
Visar alla böcker från författaren Waldemar Pfoertsch. Handla med fri frakt och snabb leverans.
30 produkter
Globalization of Chinese Companies
Strategies for Conquering International Markets
Av Shengjun Liu, Waldemar Pfoertsch m. fl.
E-bok, 2011
517 kr
Lägg i varukorg
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of …
Globalization of Chinese Companies
Strategies for Conquering International Markets
Av Shengjun Liu, Waldemar Pfoertsch m. fl.
E-bok, 2011
521 kr
Lägg i varukorg
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of …
H2H Marketing
The Genesis of Human-to-Human Marketing
Av Philip Kotler, Waldemar Pfoertsch m. fl.
Inbunden, 2020
438 kr
Lägg i varukorg
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way …
H2H Marketing
The Genesis of Human-to-Human Marketing
Av Uwe Sponholz, Waldemar Pfoertsch m. fl.
E-bok, 2020
629 kr
Lägg i varukorg
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way …
H2H-Marketing – von Menschen für Menschen
Marketing mit mehr Verantwortung und Nachhaltigkeit – Konzeption und Umsetzung
Av Philip Kotler, Waldemar Pförtsch m. fl.
Inbunden, 2022
642 kr
Lägg i varukorg
Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Unternehmen müssen heute die Beziehung zu den Menschen in den Mittelpunkt ihres unternehmerischen Wirkens setzen. Neue Angebote, …
H2H Marketing
Case Studies on Human-to-Human Marketing
Av Philip Kotler, Waldemar Pfoertsch m. fl.
Inbunden, 2023
1472 kr
Lägg i varukorg
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies …
H2H Marketing
Case Studies on Human-to-Human Marketing
Av Maximilian Haas, Uwe Sponholz m. fl.
E-bok, 2023
1373 kr
Lägg i varukorg
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors'' successful book on H2H Marketing, this book brings foward selected case studies …
H2H Marketing : Case Studies on Human-to-Human Marketing
Av Philip Kotler, Waldemar Pfoertsch
2023
648 kr
Lägg i varukorg
H2H Marketing
Case Studies on Human-to-Human Marketing
Av Philip Kotler, Waldemar Pfoertsch m. fl.
Häftad, 2024
1054 kr
Lägg i varukorg
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies …
Instructor's Manual to H2H Marketing Case Studies
Teach Human-to-Human Marketing Effectively
Av Philip Kotler, Waldemar Pfoertsch m. fl.
Inbunden, 2024
616 kr
Lägg i varukorg
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses …
Instructor's Manual to H2H Marketing Case Studies
Teach Human-to-Human Marketing Effectively
Av Kejsi Sulaj, Uwe Sponholz m. fl.
E-bok, 2024
775 kr
Lägg i varukorg
This is an instructor''s manual for the popular textbook ''H2H Marketing: Case Studies on Human-to-Human Marketing'' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. ''H2H Marketing'' …
Humanism in Marketing
Responsible Leadership and the Human-to-Human Approach
Av Philip Kotler, Waldemar Pfoertsch m. fl.
Inbunden, 2024
2000 kr
Lägg i varukorg
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added …
Humanism in Marketing
Responsible Leadership and the Human-to-Human Approach
Av Ivan Ureta, Fabio Ancarani m. fl.
E-bok, 2024
2677 kr
Lägg i varukorg
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added …
Humanism in Marketing
Responsible Leadership and the Human-to-Human Approach
Av Philip Kotler, Waldemar Pfoertsch m. fl.
Häftad, 2025
2000 kr
Lägg i varukorg
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added …
B2B Brand Management
Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
Av Philip Kotler, Waldemar Pfoertsch
Inbunden, 2025
413 kr
Lägg i varukorg
As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more …
B2B Brand Management
Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
Av Waldemar Pfoertsch, Philip Kotler
E-bok, 2025
588 kr
Lägg i varukorg
As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more …
B2B Brand Management
Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
Av Philip Kotler, Waldemar Pfoertsch
Häftad, 2026
413 kr
Lägg i varukorg
As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more …
Transformational Sales
Making a Difference with Strategic Customers
Av Philip Kotler, Marian Dingena m. fl.
Inbunden, 2015
671 kr
Lägg i varukorg
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business …
Transformational Sales
Making a Difference with Strategic Customers
Av Waldemar Pfoertsch, Marian Dingena m. fl.
E-bok, 2015
877 kr
Lägg i varukorg
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business …
Transformational Sales
Making a Difference with Strategic Customers
Av Philip Kotler, Marian Dingena m. fl.
Häftad, 2016
652 kr
Lägg i varukorg
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business …
Die Marke in der Marke
Bedeutung und Macht des Ingredient Branding
Av Waldemar Pförtsch, Indrajanto Müller m. fl.
Inbunden, 2006
525 kr
Lägg i varukorg
Marketing lebt von der Innovation und dem Kundennutzen. Unternehmen, die beides kombinieren können, sind auf dem Weg zum Erfolg. Mit Ingredient Branding bekommen Lieferanten und Endprodukt-Hersteller ein neues Instrument an die Hand, das ihnen echte Wettbewerbsvorteile verschafft. Intel mit der …
B2B Brand Management
Av Waldemar Pfoertsch, Philip Kotler
E-bok, 2006
839 kr
Lägg i varukorg
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald''s, Kodak, and Mercedes. Now it is time for more industrial …
Ingredient Branding
Making the Invisible Visible
Av Philip Kotler, Waldemar Pfoertsch
Inbunden, 2010
727 kr
Lägg i varukorg
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The …
Ingredient Branding
Making the Invisible Visible
Av Waldemar Pfoertsch, Philip Kotler
E-bok, 2010
903 kr
Lägg i varukorg
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The …
B2B Brand Management
Av Philip Kotler, Waldemar Pfoertsch
Häftad, 2010
674 kr
Lägg i varukorg
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial …
Ingredient Branding
Making the Invisible Visible
Av Philip Kotler, Waldemar Pfoertsch
Häftad, 2014
671 kr
Lägg i varukorg
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The …
Das neue Marketing-Mindset
Management, Methoden und Prozesse für ein Marketing von Mensch zu Mensch
Av Waldemar Pförtsch, Uwe Sponholz
Häftad, 2019
576 kr
Lägg i varukorg
Der Bedeutungswandel des Marketings wurde spätestens mit dem Einzug der Digitalisierung spürbar: durch die Reduktion auf Verkaufszahlen und Kommunikation hat es sich selbst fast überflüssig gemacht. Marketing braucht Erneuerung und Rückbesinnung zugleich. Die Zukunft des Marketings liegt im …
Going Abroad 2014
How to understand foreign markets and do business around the globe
E-bok, 2015
113 kr
Lägg i varukorg
Going abroad - How to understand foreign markets and do business around the globeUnderstanding foreign culture is essential for all business people around globe. With this publication, managers and students who potentially want or need to do business in foreign countries are provided with a "how to …
Marketing humanístico
La génesis del Marketing
Av Uwe Sponholz, Waldemar Pfoertsch m. fl.
E-bok, 2024
96 kr
Lägg i varukorg
El mundo, como en toda época de crisis, oportunidad y cambio, se está redefiniendo en varias de sus dimensiones. El Marketing, que atraviesa nuestras vidas, no puede ser la excepción y celebramos la enorme ganancia de la perspectiva humana a la que nos desafía este libro, que no solo presenta una …
Marketing humanístico
La génesis del Marketing
Av Uwe Sponholz, Waldemar Pfoertsch m. fl.
E-bok, 2024
99 kr
Lägg i varukorg
El mundo, como en toda época de crisis, oportunidad y cambio, se está redefiniendo en varias de sus dimensiones. El Marketing, que atraviesa nuestras vidas, no puede ser la excepción y celebramos la enorme ganancia de la perspectiva humana a la que nos desafía este libro, que no solo presenta una …
