Ivan Ureta – författare

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management.Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management.Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.

Our current era is characterised by multiple challenges, including climate change, global health challenges, economic inequality, political instability, and technological upheavals. With these crises intersecting and compounding, the modern business environment has become a landscape of volatility and moral complexity. Organizations can no longer remain passive in the face of these mounting challenges and are called upon to embrace human-centred, ethically-driven practices that acknowledge the profound interconnectedness of their actions with society and the planet. This edited volume explores how organizations and leaders can respond to the unprecedented complexities and crises of the 21st century with ethical integrity, adaptive governance, and proactive leadership.The book integrates a multidisciplinary array of conceptual, qualitative and quantitative scholarly efforts. It includes studies of green HRM, sustainable career development, adaptive teleworking models, and AI-driven social accounting, underscoring the diverse ways in which organizations are navigating polycrisis with humanistic values and technological foresight. Together, these chapters advocate for a shift in mindset—from viewing crises as insurmountable barriers to recognizing them as catalysts for ethical growth and organizational evolution. This book is an essential resource for scholars and students of business ethics, sustainability strategy and organizational response to ‘grand challenges’. It will also be of interest to business leaders and policymakers seeking to navigate the complexities of polycrisis with ethical innovation, responsibility, and a commitment to building resilient, human-centered organizations.