H2H Marketing

Case Studies on Human-to-Human Marketing

AvMaximilian Haas,Uwe Sponholz

E-bok
Engelska, 2023

1 328 kr

Läs direkt i Bokus Reader – eller ladda ned till din enhet

Beskrivning

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors'' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

 


Produktinformation

Utforska kategorier

Hoppa över listan

Du kanske också är intresserad av

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz - H2H Marketing, Inbunden

H2H Marketing

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz

Inbunden, 2020

404 kr

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas - H2H Marketing, Häftad

H2H Marketing

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas

Häftad, 2024

1 060 kr

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas - H2H Marketing, Inbunden

H2H Marketing

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas

Inbunden, 2023

1 481 kr

Uwe Sponholz, Waldemar Pfoertsch, Philip Kotler - H2H Marketing, E-bok

H2H Marketing

Uwe Sponholz, Waldemar Pfoertsch, Philip Kotler

E-bok
2020

599 kr