Inbunden, Engelska, 2023
H2H Marketing
Av Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
1497 kr
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Beskrivning
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Produktinformation
- Utgivningsdatum: 2023-07-20
- Mått: 155 x 235 x 18 mm
- Vikt: 567 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 213
- Förlag: Springer International Publishing AG
- Serie: Springer Business Cases
- ISBN: 9783031223921
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