Springer Business Cases – serie

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21 produkter

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21 produkter

H2H Marketing
Case Studies on Human-to-Human Marketing
AvPhilip Kotler,Waldemar Pfoertschm. fl.
Inbunden, Engelska, 2023
1 500 kr
Skickas inom 10-15 vardagar
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
H2H Marketing
Case Studies on Human-to-Human Marketing
AvPhilip Kotler,Waldemar Pfoertschm. fl.
Häftad, Engelska, 2024
1 073 kr
Skickas inom 10-15 vardagar
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Sustainable Transformation Strategy
Casebook on Corporate Sustainability in Practice
AvPaolo Taticchi,Melissa Demartinim. fl.
Inbunden, Engelska, 2023
968 kr
Skickas inom 10-15 vardagar
This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. It offers a set of case studies from different industrial sectors such as aerospace and defence, beauty, energy, engineering and construction, fashion retail, financial services, food and hospitality, life sciences, motorsports, pharmaceutical, software, toy production. Each story presents practical and concrete actions taken by companies to develop their sustainability strategies, as well as challenges and issues faced during the process. Concluding with best practices emerging from the cross-case analysis, this book is beneficial for sustainability and management professionals, students and scholars.
Sustainable Transformation Strategy
Casebook on Corporate Sustainability in Practice
AvPaolo Taticchi,Melissa Demartinim. fl.
Häftad, Engelska, 2024
685 kr
Skickas inom 10-15 vardagar
This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. It offers a set of case studies from different industrial sectors such as aerospace and defence, beauty, energy, engineering and construction, fashion retail, financial services, food and hospitality, life sciences, motorsports, pharmaceutical, software, toy production. Each story presents practical and concrete actions taken by companies to develop their sustainability strategies, as well as challenges and issues faced during the process. Concluding with best practices emerging from the cross-case analysis, this book is beneficial for sustainability and management professionals, students and scholars.
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
AvM. Mercedes Galan-Ladero,Helena M. Alves
Inbunden, Engelska, 2023
1 543 kr
Skickas inom 10-15 vardagar
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
AvEnrique Carlos Bianchi,Jose Luis Vazquez Burguetem. fl.
Inbunden, Engelska, 2023
830 kr
Skickas inom 10-15 vardagar
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
AvEnrique Carlos Bianchi,Jose Luis Vazquez Burguetem. fl.
Häftad, Engelska, 2024
620 kr
Skickas inom 10-15 vardagar
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.
Family Business Cases
Insights and Perspectives from the United Arab Emirates
AvKhaula Alkaabi,Veland Ramadani
Inbunden, Engelska, 2023
911 kr
Skickas inom 10-15 vardagar
This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a comprehensive understanding of UAE family firms' profiles and the ways they respond to everyday challenges and future disruptions. Cases treat different issues from the perspective of family businesses, such as succession, innovation, decision-making, strategic orientation, corporate governance, spatial distribution, SDG alignment, etc. Each case contains learning objectives, discussion questions, and suggested readings in order to help readers understand the topic discussed in the respective cases. This book also showcases the five business ecosystem stakeholders that have supported family businesses in the UAE, such as the UAE Government, free zone authorities, university and research institutions, support agencies, and venture capital companies.Professionals as well as MBA students and researchers involved in the study offamily businesses will particularly benefit from this book.
Impacts of COVID-19 on Supply Chains
Disruptions, Technologies, and Solutions
AvMohammad Moshref-Javadi,Sridhar Seshadri
Inbunden, Engelska, 2024
1 818 kr
Skickas inom 10-15 vardagar
This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle them. The book covers several strategies, such as fulfillment strategies, inventory management, insourcing/outsourcing decisions, agile operations adaptation, capacity management, supplier management, forecasting, and business analytics undertaken by firms and institutions to quickly adapt their supply chains to manage risks and operations during the pandemic. Through numerous cases studies, it explores the roles and impacts of new algorithms and technologies, such as digitization, blockchain, artificial intelligence, and machine learning methods, in risk mitigation and management in healthcare, logistics, manufacturing, automotive, food and beverage, and retail industries during and after the COVID-19 pandemic. Written by professionals and academics, it presents invaluable insights gained from managing disruptions during and after the COVID-19 pandemic and identifies the factors for companies and industries to consider in making their supply chains resilient to similar disruptions. This invaluable resource particularly caters to researchers in academia or industry, practitioners, and graduate students alike.
Impacts of COVID-19 on Supply Chains
Disruptions, Technologies, and Solutions
AvMohammad Moshref-Javadi,Sridhar Seshadri
Häftad, Engelska, 2025
1 818 kr
Skickas inom 5-8 vardagar
This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle them. The book covers several strategies, such as fulfillment strategies, inventory management, insourcing/outsourcing decisions, agile operations adaptation, capacity management, supplier management, forecasting, and business analytics undertaken by firms and institutions to quickly adapt their supply chains to manage risks and operations during the pandemic. Through numerous cases studies, it explores the roles and impacts of new algorithms and technologies, such as digitization, blockchain, artificial intelligence, and machine learning methods, in risk mitigation and management in healthcare, logistics, manufacturing, automotive, food and beverage, and retail industries during and after the COVID-19 pandemic. Written by professionals and academics, it presents invaluable insights gained from managing disruptions during and after the COVID-19 pandemic and identifies the factors for companies and industries to consider in making their supply chains resilient to similar disruptions. This invaluable resource particularly caters to researchers in academia or industry, practitioners, and graduate students alike.
Instructor's Manual to H2H Marketing Case Studies
Teach Human-to-Human Marketing Effectively
AvPhilip Kotler,Waldemar Pfoertschm. fl.
Inbunden, Engelska, 2024
630 kr
Skickas inom 10-15 vardagar
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
Marketing Case Studies in Emerging Markets
Contemporary Multi-industry Issues and Best-practices
AvDilip S. Mutum,Soo Yeong Ewem. fl.
Inbunden, Engelska, 2024
798 kr
Skickas inom 5-8 vardagar
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.
Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
AvMarius Born
Inbunden, Engelska, 2024
564 kr
Skickas inom 10-15 vardagar
This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims.This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception.Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.
Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
AvMarius Born
Häftad, Engelska, 2025
453 kr
Skickas inom 10-15 vardagar
This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims.This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception.Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
AvZafar U. Ahmed,Omer F. Genc
Inbunden, Engelska, 2024
2 610 kr
Skickas inom 10-15 vardagar
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
AvZafar U. Ahmed,Omer F. Genc
Häftad, Engelska, 2025
2 610 kr
Skickas inom 10-15 vardagar
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.
Nordic Case Collection on Sustainability and Transition to a Circular Economy
AvGitte Haar
Inbunden, Engelska, 2025
830 kr
Skickas inom 10-15 vardagar
Companies play a pivotal role in the green transition. They must transform business models, develop purpose-driven strategies, and innovate products to meet customer and regulatory demands. This book of case studies offers strategic insights and best-practice examples from the Nordic region, showcasing leading companies in sustainability. It evaluates businesses based on the Climate Nexus framework, covering Energy Transition, Sustainable Transport, Sustainable Agriculture, Healthy Diet, and Circular Economy. Featured cases from outside the Nordic region are also included, including cases on the Municipality of Amsterdam and Stanford Sustainability Utilities & Infrastructure. Drawing on a network within the Nordic Circular Hotspot, this collection provides actionable strategies and supports the growing knowledge of the transition to a green and circular economy. Whether you’re an executive seeking to transform your business or a student exploring green transition opportunities, this book is an essential guide to achieving a sustainable future.
Philosophical Approaches to Business Consulting
Case Studies Exploring Uncharted Territory
AvSören E. Schuster
Inbunden, Engelska, 2026
941 kr
Skickas inom 10-15 vardagar
This pioneering anthology maps the emerging field of philosophical approaches to business consulting through a rich collection of real-world case studies. Drawing on the work of international contributors who are both philosophers and experienced business practitioners, each case study demonstrates how philosophical approaches uncover and transform challenges in strategy, leadership, corporate culture, and beyond.From Aristotle to Foucault, from blind spots in engineering projects to AI dilemmas and strategic misalignment, these diverse cases show how philosophical inquiry generates fresh, actionable insights for organizations and consultants alike. The volume provides a clear and accessible entry point into a field that has long operated under the radar, offering both theoretical depth and practical relevance.Whether you are a researcher, consultant, or business leader, this book opens new pathways for rigorous thinking and provides practical insights for today’s complex business environment.
Nyhet
Sustainability and ESG in Marketing
SDG-Aligned Industry Case Studies
AvEzlika M. Ghazali,Dilip S. Mutumm. fl.
Inbunden, Engelska, 2026
941 kr
Skickas inom 10-15 vardagar
This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic marketing. Readers will discover how industries, from technology to agriculture, implement ESG principles to meet evolving market demands, regulatory requirements, and societal expectations. Each chapter offers an in-depth examination of specific industry case studies, showcasing successful strategies, challenges, and the tangible impacts of integrating ESG into business models. This book is an essential resource for business leaders, marketers, sustainability professionals, and students. It offers valuable insights into the global intersection of responsible business practices and market positioning, providing a roadmap for companies aiming to drive positive change while meeting stakeholder expectations.
Business Cases in Organisation Behaviour and HRM
Perspectives from India
AvGopal P. Mahapatra
Inbunden, Engelska, 2023
1 607 kr
Skickas inom 10-15 vardagar
This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. The world has been experiencing disruptions and technological changes at an unprecedented level in the last two decades. This book is a collection of handpicked cases and teaching notes on the various critical dimensions of OB, such as organization transformation, leadership, organization culture, training and development, innovation, CSR, competencies for enhancing entrepreneurship, and women leadership. These dimensions have been covered extensively with an emphasis on COVID-19 pandemic in a few cases. While academicians can use this book to cover the critical concepts and dimensions of change, leadership, and innovation, they can highlight its relevance for young professionals in their journey of growth and development. Through these cases, the postgraduate students are likely to benefit enormously from the recent changes in various industries, MNCs, and Indian organizations operating during changing times. Overall, this book of OB & HRM cases is a great value addition to the management field, equally for the teachers, practitioners, and students. It is a valuable supplement to popular OB & HRM textbooks.
Business Cases in Organisation Behaviour and HRM
Perspectives from India
AvGopal P. Mahapatra
Häftad, Engelska, 2024
1 180 kr
Skickas inom 10-15 vardagar
This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. The world has been experiencing disruptions and technological changes at an unprecedented level in the last two decades. This book is a collection of handpicked cases and teaching notes on the various critical dimensions of OB, such as organization transformation, leadership, organization culture, training and development, innovation, CSR, competencies for enhancing entrepreneurship, and women leadership. These dimensions have been covered extensively with an emphasis on COVID-19 pandemic in a few cases. While academicians can use this book to cover the critical concepts and dimensions of change, leadership, and innovation, they can highlight its relevance for young professionals in their journey of growth and development. Through these cases, the postgraduate students are likely to benefit enormously from the recent changes in various industries, MNCs, and Indian organizations operating during changing times. Overall, this book of OB & HRM cases is a great value addition to the management field, equally for the teachers, practitioners, and students. It is a valuable supplement to popular OB & HRM textbooks.

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Springer Business Cases – serie

H2H Marketing

H2H Marketing

Sustainable Transformation Strategy

Sustainable Transformation Strategy

Social Marketing and Sustainable Development Goals (SDGs)

Responsible Consumption and Sustainability

Responsible Consumption and Sustainability

Family Business Cases

Impacts of COVID-19 on Supply Chains

Impacts of COVID-19 on Supply Chains

Instructor's Manual to H2H Marketing Case Studies

Marketing Case Studies in Emerging Markets

Building Trust in Startup Communication

Building Trust in Startup Communication

Marketing Cases from Emerging Multinational Enterprises (eMNEs)

Marketing Cases from Emerging Multinational Enterprises (eMNEs)

Nordic Case Collection on Sustainability and Transition to a Circular Economy

Philosophical Approaches to Business Consulting

Sustainability and ESG in Marketing

Business Cases in Organisation Behaviour and HRM

Business Cases in Organisation Behaviour and HRM

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