Springer Business Cases – serie
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20 produkter
20 produkter
1 441 kr
Skickas inom 10-15 vardagar
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
1 031 kr
Skickas inom 10-15 vardagar
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
Sustainable Transformation Strategy
Casebook on Corporate Sustainability in Practice
Inbunden, Engelska, 2023
926 kr
Skickas inom 5-8 vardagar
This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation.
Sustainable Transformation Strategy
Casebook on Corporate Sustainability in Practice
Häftad, Engelska, 2024
659 kr
Skickas inom 10-15 vardagar
This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation.
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
Inbunden, Engelska, 2023
1 483 kr
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They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs.
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Inbunden, Engelska, 2023
798 kr
Skickas inom 10-15 vardagar
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Häftad, Engelska, 2024
587 kr
Skickas inom 10-15 vardagar
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
Family Business Cases
Insights and Perspectives from the United Arab Emirates
Inbunden, Engelska, 2023
876 kr
Skickas inom 10-15 vardagar
This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a comprehensive understanding of UAE family firms' profiles and the ways they respond to everyday challenges and future disruptions.
Impacts of COVID-19 on Supply Chains
Disruptions, Technologies, and Solutions
Inbunden, Engelska, 2024
1 752 kr
Skickas inom 10-15 vardagar
This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle them. The book covers several strategies, such as fulfillment strategies, inventory management, insourcing/outsourcing decisions, agile operations adaptation, capacity management, supplier management, forecasting, and business analytics undertaken by firms and institutions to quickly adapt their supply chains to manage risks and operations during the pandemic. Through numerous cases studies, it explores the roles and impacts of new algorithms and technologies, such as digitization, blockchain, artificial intelligence, and machine learning methods, in risk mitigation and management in healthcare, logistics, manufacturing, automotive, food and beverage, and retail industries during and after the COVID-19 pandemic. Written by professionals and academics, it presents invaluable insights gained from managing disruptions during and after the COVID-19 pandemic and identifies the factors for companies and industries to consider in making their supply chains resilient to similar disruptions. This invaluable resource particularly caters to researchers in academia or industry, practitioners, and graduate students alike.
1 752 kr
Skickas inom 10-15 vardagar
This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle them. The book covers several strategies, such as fulfillment strategies, inventory management, insourcing/outsourcing decisions, agile operations adaptation, capacity management, supplier management, forecasting, and business analytics undertaken by firms and institutions to quickly adapt their supply chains to manage risks and operations during the pandemic. Through numerous cases studies, it explores the roles and impacts of new algorithms and technologies, such as digitization, blockchain, artificial intelligence, and machine learning methods, in risk mitigation and management in healthcare, logistics, manufacturing, automotive, food and beverage, and retail industries during and after the COVID-19 pandemic. Written by professionals and academics, it presents invaluable insights gained from managing disruptions during and after the COVID-19 pandemic and identifies the factors for companies and industries to consider in making their supply chains resilient to similar disruptions. This invaluable resource particularly caters to researchers in academia or industry, practitioners, and graduate students alike.
Instructor's Manual to H2H Marketing Case Studies
Teach Human-to-Human Marketing Effectively
Inbunden, Engelska, 2024
604 kr
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The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
Marketing Case Studies in Emerging Markets
Contemporary Multi-industry Issues and Best-practices
Inbunden, Engelska, 2024
763 kr
Skickas inom 5-8 vardagar
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.
Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
Inbunden, Engelska, 2024
534 kr
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This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims.This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception.Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
Inbunden, Engelska, 2024
2 504 kr
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Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
Häftad, Engelska, 2025
2 504 kr
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Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.
Nordic Case Collection on Sustainability and Transition to a Circular Economy
Inbunden, Engelska, 2025
798 kr
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Drawing on a network within the Nordic Circular Hotspot, this collection provides actionable strategies and supports the growing knowledge of the transition to a green and circular economy.
- Nyhet
Philosophical Approaches to Business Consulting
Case Studies Exploring Uncharted Territory
Inbunden, Engelska, 2026
903 kr
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This pioneering anthology maps the emerging field of philosophical approaches to business consulting through a rich collection of real-world case studies. Drawing on the work of international contributors who are both philosophers and experienced business practitioners, each case study demonstrates how philosophical approaches uncover and transform challenges in strategy, leadership, corporate culture, and beyond.From Aristotle to Foucault, from blind spots in engineering projects to AI dilemmas and strategic misalignment, these diverse cases show how philosophical inquiry generates fresh, actionable insights for organizations and consultants alike. The volume provides a clear and accessible entry point into a field that has long operated under the radar, offering both theoretical depth and practical relevance.Whether you are a researcher, consultant, or business leader, this book opens new pathways for rigorous thinking and provides practical insights for today’s complex business environment.
1 396 kr
Kommande
This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic marketing. Readers will discover how industries, from technology to agriculture, implement ESG principles to meet evolving market demands, regulatory requirements, and societal expectations. Each chapter offers an in-depth examination of specific industry case studies, showcasing successful strategies, challenges, and the tangible impacts of integrating ESG into business models. This book is an essential resource for business leaders, marketers, sustainability professionals, and students. It offers valuable insights into the global intersection of responsible business practices and market positioning, providing a roadmap for companies aiming to drive positive change while meeting stakeholder expectations.
1 544 kr
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This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world.
1 134 kr
Skickas inom 10-15 vardagar
This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world.