Springer Business Cases – serie
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21 produkter
H2H Marketing
Case Studies on Human-to-Human Marketing
Av Philip Kotler, Waldemar Pfoertsch m. fl.
Inbunden, 2023
1472 kr
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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies …
H2H Marketing
Case Studies on Human-to-Human Marketing
Av Philip Kotler, Waldemar Pfoertsch m. fl.
Häftad, 2024
1054 kr
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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies …
Sustainable Transformation Strategy
Casebook on Corporate Sustainability in Practice
Av Paolo Taticchi, Melissa Demartini m. fl.
Inbunden, 2023
950 kr
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This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. It offers a set of case studies from different industrial sectors such as aerospace and defence, beauty, energy, …
Sustainable Transformation Strategy
Casebook on Corporate Sustainability in Practice
Av Paolo Taticchi, Melissa Demartini m. fl.
Häftad, 2024
673 kr
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This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. It offers a set of case studies from different industrial sectors such as aerospace and defence, beauty, energy, …
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
Av M. Mercedes Galan-Ladero, Helena M. Alves
Inbunden, 2023
1515 kr
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This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United …
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Av Enrique Carlos Bianchi, Jose Luis Vazquez Burguete m. fl.
Inbunden, 2023
815 kr
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This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles …
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Av Enrique Carlos Bianchi, Jose Luis Vazquez Burguete m. fl.
Häftad, 2024
599 kr
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This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles …
Family Business Cases
Insights and Perspectives from the United Arab Emirates
Av Khaula Alkaabi, Veland Ramadani
Inbunden, 2023
895 kr
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This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a comprehensive understanding of UAE family firms' profiles and the ways they respond to everyday challenges and future disruptions. Cases treat different …
Impacts of COVID-19 on Supply Chains
Disruptions, Technologies, and Solutions
Av Mohammad Moshref-Javadi, Sridhar Seshadri
Inbunden, 2024
1782 kr
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This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle …
Impacts of COVID-19 on Supply Chains
Disruptions, Technologies, and Solutions
Av Mohammad Moshref-Javadi, Sridhar Seshadri
Häftad, 2025
1774 kr
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This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle …
Instructor's Manual to H2H Marketing Case Studies
Teach Human-to-Human Marketing Effectively
Av Philip Kotler, Waldemar Pfoertsch m. fl.
Inbunden, 2024
616 kr
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This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses …
Marketing Case Studies in Emerging Markets
Contemporary Multi-industry Issues and Best-practices
Av Dilip S. Mutum, Soo Yeong Ewe m. fl.
Inbunden, 2024
778 kr
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There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and …
Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
Av Marius Born
Inbunden, 2024
545 kr
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This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest …
Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
Av Marius Born
Häftad, 2025
437 kr
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This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest …
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
Av Zafar U. Ahmed, Omer F. Genc
Inbunden, 2024
2554 kr
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Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational …
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
Av Zafar U. Ahmed, Omer F. Genc
Häftad, 2025
2554 kr
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Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational …
Nordic Case Collection on Sustainability and Transition to a Circular Economy
Av Gitte Haar
Inbunden, 2025
813 kr
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Companies play a pivotal role in the green transition. They must transform business models, develop purpose-driven strategies, and innovate products to meet customer and regulatory demands. This book of case studies offers strategic insights and best-practice examples from the Nordic region, …
Philosophical Approaches to Business Consulting
Case Studies Exploring Uncharted Territory
Inbunden, 2026
921 kr
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This pioneering anthology maps the emerging field of philosophical approaches to business consulting through a rich collection of real-world case studies. Drawing on the work of international contributors who are both philosophers and experienced business practitioners, each case study demonstrates …
Sustainability and ESG in Marketing
SDG-Aligned Industry Case Studies
Av Ezlika M. Ghazali, Dilip S. Mutum m. fl.
Inbunden, 2026
916 kr
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This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic …
Business Cases in Organisation Behaviour and HRM
Perspectives from India
Inbunden, 2023
1574 kr
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This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. The world has been experiencing disruptions and technological changes at an unprecedented level in the last two decades. This book is a collection of …
Business Cases in Organisation Behaviour and HRM
Perspectives from India
Häftad, 2024
1156 kr
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This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. The world has been experiencing disruptions and technological changes at an unprecedented level in the last two decades. This book is a collection of …
