M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management & Sociology, at the University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing and CSR, as well as ethnocentrism, local food products and their internationalization. Helena M. Baptista Alves is a full-time Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches at the Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are Social Marketing, Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing.

• Introduction.- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs).- Part I: Cases on Social Inequality.- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan.- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for Gender Equity in Mexico.- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance.- Case 4: “We Know What We Are Doing” – Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions.- Case 5:  Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels.- Case 6: “YOU CAN´T ASK THAT:” Asking and Understanding to Achieve more Inclusive Societies.- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal.- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization.- Part Ii: Cases on Regional Inequalities.- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan.- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal.- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal.- Case 12: The “Smart Destinations” Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example.- Case 13: Colors and a Pincho of Salt: The ‘Sustainable Mexico Reborn’ Strategy for Enhancing Quality Education.- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption.- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project.- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption.- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet.- Case 17: The Green ButtonSocial Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles.- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come.- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter.- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation.- Case 21: The Spanish Cancer Association: Supporting SDGs.- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.