M. Mercedes Galan-Ladero – författare
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13 produkter
Case Studies on Social Marketing
A Global Perspective
Av M. Mercedes Galan-Ladero, Helena M. Alves
Inbunden, 2019
792 kr
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Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public …
Case Studies on Social Marketing
A Global Perspective
Av Helena M. Alves, M. Mercedes Galan-Ladero
E-bok, 2019
985 kr
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Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public …
Cause-Related Marketing
Case Studies From a Global Perspective
Av M. Mercedes Galan-Ladero, Clementina Galera-Casquet m. fl.
Inbunden, 2021
1353 kr
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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in …
Cause-Related Marketing
Case Studies From a Global Perspective
Av Helena M. Alves, Clementina Galera-Casquet m. fl.
E-bok, 2021
1211 kr
Lägg i varukorg
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in …
Cause-Related Marketing
Case Studies From a Global Perspective
Av M. Mercedes Galan-Ladero, Clementina Galera-Casquet m. fl.
Häftad, 2022
961 kr
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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in …
Applied Social Marketing and Quality of Life
Case Studies from an International Perspective
Av M. Mercedes Galan-Ladero, Reynaldo G. Rivera
Inbunden, 2021
1690 kr
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This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing …
Applied Social Marketing and Quality of Life
Case Studies from an International Perspective
Av Reynaldo G. Rivera, M. Mercedes Galan-Ladero
E-bok, 2021
2051 kr
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This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing …
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
Av M. Mercedes Galan-Ladero, Helena M. Alves
Inbunden, 2023
1532 kr
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This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United …
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
Av Helena M. Alves, M. Mercedes Galan-Ladero
E-bok, 2023
1948 kr
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This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United …
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Av Enrique Carlos Bianchi, Jose Luis Vazquez Burguete m. fl.
Inbunden, 2023
824 kr
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This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles …
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Av Ana Lanero Carrizo, M. Mercedes Galan-Ladero m. fl.
E-bok, 2023
815 kr
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This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles …
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Av Enrique Carlos Bianchi, Jose Luis Vazquez Burguete m. fl.
Häftad, 2024
606 kr
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This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles …
