M. Mercedes Galan-Ladero – författare
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8 produkter
8 produkter
775 kr
Skickas inom 10-15 vardagar
in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
1 323 kr
Skickas inom 10-15 vardagar
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
939 kr
Skickas inom 10-15 vardagar
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
Applied Social Marketing and Quality of Life
Case Studies from an International Perspective
Inbunden, Engelska, 2021
1 652 kr
Skickas inom 10-15 vardagar
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world.
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
Inbunden, Engelska, 2023
1 498 kr
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They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs.
Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective
Engelska, 2023
631 kr
Skickas inom 5-8 vardagar
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Inbunden, Engelska, 2023
806 kr
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This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Häftad, Engelska, 2024
593 kr
Skickas inom 10-15 vardagar
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.