Case Studies on Social Marketing

A Global Perspective

AvM. Mercedes Galan-Ladero,Helena M. Alves

Inbunden, Engelska, 2019

Del i serien Management for Professionals

768 kr

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Beskrivning

in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Produktinformation

Utgivningsdatum:2019-03-07
Mått:155 x 235 x 21 mm
Vikt:552 g
Format:Inbunden
Språk:Engelska
Serie:Management for Professionals
Antal sidor:252
Förlag:Springer Nature Switzerland AG
ISBN:9783030048426

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Mer om författaren

M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management and Sociology, at the University of Extremadura (Spain), where she teaches Marketing courses. She is currently engaged in innovative research in the areas of cause-related marketing and CSR, as well as ethnocentrism, local food products and their internationalization. Helena M. Alves is an Associate Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are: Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing. She is the Editor-in-Chief of the journal 'International Review on Public and Nonprofit Marketing' published by Springer.

Innehållsförteckning

Social Marketing Cases: Environment.- Social Marketing Cases: Public Health.- Social Marketing Cases: Society, Culture and Education.- Social Marketing Cases: Safety and Security.