Helena M. Alves - Böcker
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5 produkter
5 produkter
769 kr
Skickas inom 10-15 vardagar
in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
1 314 kr
Skickas inom 10-15 vardagar
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
933 kr
Skickas inom 10-15 vardagar
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
Inbunden, Engelska, 2023
1 473 kr
Skickas inom 10-15 vardagar
They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs.
Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective
Engelska, 2023
634 kr
Skickas inom 5-8 vardagar