Helena M. Alves – författare
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8 produkter
Case Studies on Social Marketing
A Global Perspective
Av M. Mercedes Galan-Ladero, Helena M. Alves
Inbunden, 2019
782 kr
Lägg i varukorg
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public …
Case Studies on Social Marketing
A Global Perspective
Av Helena M. Alves, M. Mercedes Galan-Ladero
E-bok, 2019
1000 kr
Lägg i varukorg
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public …
Cause-Related Marketing
Case Studies From a Global Perspective
Av M. Mercedes Galan-Ladero, Clementina Galera-Casquet m. fl.
Inbunden, 2021
1336 kr
Lägg i varukorg
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in …
Cause-Related Marketing
Case Studies From a Global Perspective
Av Helena M. Alves, Clementina Galera-Casquet m. fl.
E-bok, 2021
1242 kr
Lägg i varukorg
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in …
Cause-Related Marketing
Case Studies From a Global Perspective
Av M. Mercedes Galan-Ladero, Clementina Galera-Casquet m. fl.
Häftad, 2022
948 kr
Lägg i varukorg
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in …
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
Av M. Mercedes Galan-Ladero, Helena M. Alves
Inbunden, 2023
1515 kr
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This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United …
Social Marketing and Sustainable Development Goals (SDGs)
Case Studies for a Global Perspective
Av Helena M. Alves, M. Mercedes Galan-Ladero
E-bok, 2023
1948 kr
Lägg i varukorg
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United …
