Soo Yeong Ewe – författare
Visar alla böcker från författaren Soo Yeong Ewe. Handla med fri frakt och snabb leverans.
4 produkter
Marketing Case Studies in Emerging Markets
Contemporary Multi-industry Issues and Best-practices
Av Dilip S. Mutum, Soo Yeong Ewe m. fl.
Inbunden, 2024
787 kr
Lägg i varukorg
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and …
Marketing Case Studies in Emerging Markets
Contemporary Multi-industry Issues and Best-practices
Av Racheal Louis Vincent, Ezlika M. Ghazali m. fl.
E-bok, 2024
1007 kr
Lägg i varukorg
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and …
Sustainability and ESG in Marketing
SDG-Aligned Industry Case Studies
Av Ezlika M. Ghazali, Dilip S. Mutum m. fl.
Inbunden, 2026
927 kr
Lägg i varukorg
This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic …
Sustainability and ESG in Marketing
SDG-Aligned Industry Case Studies
Av Ghazala Khan, Soo Yeong Ewe m. fl.
E-bok, 2026
1214 kr
Lägg i varukorg
This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic …
