Soo Yeong Ewe – författare & böcker

Marketing Case Studies in Emerging Markets

Contemporary Multi-industry Issues and Best-practices

Inbunden, Engelska, 2024

782 kr

Skickas inom 5-8 vardagar

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.

Marketing Case Studies in Emerging Markets

Contemporary Multi-industry Issues and Best-practices

AvRacheal Louis Vincent,Ezlika M. Ghazalim. fl.

E-bok

Engelska, 2024

944 kr

Läs direkt efter köp

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.

Sustainability and ESG in Marketing

SDG-Aligned Industry Case Studies

AvEzlika M. Ghazali,Dilip S. Mutumm. fl.

Inbunden, Engelska, 2026

1 427 kr

Kommande

This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic marketing. Readers will discover how industries, from technology to agriculture, implement ESG principles to meet evolving market demands, regulatory requirements, and societal expectations. Each chapter offers an in-depth examination of specific industry case studies, showcasing successful strategies, challenges, and the tangible impacts of integrating ESG into business models. This book is an essential resource for business leaders, marketers, sustainability professionals, and students. It offers valuable insights into the global intersection of responsible business practices and market positioning, providing a roadmap for companies aiming to drive positive change while meeting stakeholder expectations.

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Soo Yeong Ewe – författare

Marketing Case Studies in Emerging Markets

Marketing Case Studies in Emerging Markets

Sustainability and ESG in Marketing

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