Enterprise – serie

Thanks to the digital technology revolution, cameras are everywhere—PDAs, phones, anywhere you can put an imaging chip and a lens. Battling to usurp this two-billion-dollar market is a Silicon Valley company, Foveon, whose technology not only produces a superior image but also may become the eye in artificially intelligent machines. Behind Foveon are two legendary figures who made the personal computer possible: Carver Mead of Caltech, one of the founding fathers of information technology, and Federico Faggin, inventor of the CPU—the chip that runs every computer.George Gilder has covered the wizards of high tech for twenty-five years and has an insider's knowledge of Silicon Valley and the unpredictable mix of genius, drive, and luck that can turn a startup into a Fortune 500 company. The Silicon Eye is a rollicking narrative of some of the smartest—and most colorful—people on earth and their race to transform an entire industry.

One hundred forty years ago, four men rose from their position as middle-class merchants in Sacramento, California, to become the force behind the transcontinental railroad. In the course of doing so, they became wealthy beyond any measure––and to sustain their power, they lied, bribed, wheedled, and, when necessary, arranged for obstacles, both human and legal, to disappear. Their names were Collis Huntington, Leland Stanford, Charles Crocker, and Mark Hopkins, and they were known as “The Big Four” or “The Associates.” Their drive for money––nothing more, nothing less––was epic. Their legacy is a university, public gardens, museums, mansions, banks, and libraries––and to a large degree California itself, a state that even today owes its aura of “can-do” and limitless possibilities to The Associates.

Ted Turner revolutionized television. Foreseeing cable's potential in its infancy, he parlayed a tiny UHF station in Atlanta into a national superstation, invented CNN, and transformed sports teams and the MGM film library into lucrative programming. Ken Auletta, the most respected media journalist in America, enjoyed unparalleled access to the outspoken and defiant Turner in writing this book (named one of BusinessWeek's Top Ten Books of 2004), capturing the visionary businessman as he built—and lost—his improbable empire.

On the south side of Chicago in the late 1940s, two immigrants; one a Jew born in Russia, the other a black blues singer from Mississippi; met and changed the course of musical history. Muddy Waters electrified the blues, and Leonard Chess recorded it. Soon Bo Diddly and Chuck Berry added a dose of pulsating rhythm, and Chess Records captured that, too. Rock & roll had arrived, and an industry was born. In a book as vibrantly and exuberantly written as the music and people it portrays, Rich Cohen tells the engrossing story of how Leonard Chess, with the other record men, made this new sound into a multi-billion-dollar business; aggressively acquiring artists, hard-selling distributors, riding the crest of a wave that would crash over a whole generation. Originally published in hardcover as Machers and Rockers. About the series: Enterprise pairs distinguished writers with stories of the economic forces that have shaped the modern worlds; the institutions, the entrepreneurs, the ideas. Enterprise introduces a new genre; the business book as literature.

A family business prospers through a series of brutal consolidations and rational growth. Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversification—at a high cost in shattered lives. In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand.Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise. Stanley Bing—whose satirical business books are as savagely funny as they are insightful—mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.

Adam Smith (1723-1790) has been adopted by neoconservatives as the ideological father of unregulated business and small government. His "invisible hand" has become a commanding shorthand for politicians promoting laissez-faire economics, but Smith never used it in reference to free-market capitalism. Smith was a deeply moral man who considered himself a philosopher, not an economist. Drawing on twenty-five years of research, James Buchan renders an Adam Smith untainted by political and economic interests. This compelling narrative uncovers Smith's passionate commitment to develop an ethical theory essential to his vision of a just commercial society.

Most Americans are familiar with the political history of the United States, but there is another history woven all through it, a largely forgotten history—the story of the money men. Acclaimed historian H. W. Brands brings them back to life: J. P. Morgan, who stabilized a foundering U.S. Treasury in 1907; Alexander Hamilton, who founded the first national bank, and Nicholas Biddle, under whose directorship it failed; Jay Cooke, who helped to finance the Union war effort through his then-innovative strategy of selling bonds to ordinary Americans; and Jay Gould, who tried to corner the market on gold in 1869 and as a result brought about Black Friday and fled for his life.

One hundred forty years ago, four shopkeepers in Sacramento, California, rose to become the force behind the American transcontinental railroad, achieving along the way wealth beyond measure. To build influence and maintain power, they lied, bribed, and, when necessary, arranged for obstacles, both human and legal, to disappear. Their names were Collis Huntington, Leland Stanford, Charles Crocker, and Mark Hopkins, and they were known as "The Big Four" or "The Associates." Their drive for money—nothing more, nothing less—was epic. Their legacy is a university, public gardens, museums, mansions, banks, and libraries—and to a large degree, California itself. A captivating chronicle of a crucial period in American urban expansion, The Associates is a true-to-life tale of ruthless ambition, staggering greed, and the making of a nation.