Switch (häftad)
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Format
Häftad (B-format paperback)
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2011-03-03
Förlag
Cornerstone
Dimensioner
198 x 128 x 18 mm
Vikt
230 g
ISBN
9781847940322

Switch

How to change things when change is hard

av Dan Heath, Chip Heath
(4 röster)  |   Läs 1 recension
Häftad,  Engelska, 2011-03-03
144
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'A fantastic book.' WIRED 'Witty and instructive.' WALL STREET JOURNAL 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS 'A must-read.' FORBES ______________________________________________ We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Passar bra ihop

  1. Switch
  2. +
  3. Man's Search For Meaning

De som köpt den här boken har ofta också köpt Man's Search For Meaning av Viktor E Frankl, Viktor E Frankl (pocket).

Köp båda 2 för 249 kr

Kundrecensioner

Det finns 1 recension av Switch. Har du också läst boken? Om du har köpt den på Bokus.com vill vi gärna höra vad du tyckte om den! Sätt ditt betyg »
  1. Mycket trevlig läsning om förändringsarbete i olika...
    asni, 25 april 2013

    Mycket trevlig läsning om förändringsarbete i olika situationer. Ger bra motivering och instruktioner om hur man lyckas med att motivera till förändring.

    Tyckte du att den här recensionen var till hjälp?

    Ja Nej Anmäl

Fler böcker av författarna

Dan Heath, Chip Heath

Övrig information

Dan Heath (Author) Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be?, which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina. Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

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