- Inbunden (Hardback)
- Antal sidor
- OUP USA
- Bittman, Mark / Baer, Neal
- 203 x 127 x 25 mm
- Antal komponenter
- 453 g
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Taking on Big Soda (and Winning)
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Recensioner i media
Science Thorough and unflinching.
Ursula Arens, Network Health Digest Soda Politics offers a refreshing break - a great read for dieticians.
Janette Wolf, The Independent Dr Marion Nestle does us all a great service by spelling out clearly and authoritatively the dreadful price we are paying for guzzling gallons of sugared water
Nature, David Katz thorough and thoughtful, careful and comprehensive, exacting and erudite... this is a hefty, well-researched book.
Dariush Mozaffarian, The Lancet a compelling storyteller ... Soda Politics brings much needed balance to several topics ... highly worthwhile
Karen Shook, Times Higher Education It's exhilarating watching a scholar of this eminence not only write the rap sheet for the sugar-pushers ... but also also persuasively and precisely detail the current fightbacks and potential solutions.
Nadia A. Streletskaya, American Journal of Agricultural Economics I highly recommend the book to readers interested in the how and why of soda consumption and health advocacy, and in food marketing in general.
comprehensive ... Talha Khan Burki, The Lancet
Bloggat om Soda Politics
Dr. Marion Nestle is the Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York University. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley.
Foreword (by Mark Bittman) ; Introduction ; What is soda and why should anyone care? ; 1) Sodas: the inside story ; 2) Soda drinkers: facts and figures ; 3) The sugar(s) problem ; Sodas and health ; 4) Dietary advice: sugars and sugary drinks ; 5) The health issues: obesity, diabetes, and more ; 6) Advocating health: soda-free teeth ; The soda industry and how it works ; 7) Meet Big Soda: an overview ; 8) Obesity: Big Soda's response ; 9) Marketing sugary drinks: four basic principles ; Targeting children ; 10) Starting early: Marketing to infants, children, and teens ; 11) Advocating health: Ending soda marketing to kids ; 12) Advocating health: Getting sodas out of schools ; 13) Advocating health: Getting kids involved ; Targeting minorities and the poor ; 14) Marketing to African- and Hispanic-Americans: a complicated story ; 15) Selling to the developing world ; 16) Advocating health: excluding sodas from SNAP ; Playing softball: Recruiting allies, coopting critics ; 17) "Softball" marketing strategies: Corporate Social Responsibility ; 18) Investing in communities ; 19) Supporting worthy causes: health professionals and research ; 20) Recruiting public health leaders ; Playing softball: Mitigating soda-induced environmental damage ; 21) Advocating sustainability: defending the environment ; 22) Advocating sustainability: protecting public water resources ; Playing hardball: defending turf, attacking critics ; 23) Lobbying, campaign contributions, and the revolving door ; 24) Using public relations and front groups ; Taking action: soda caps and taxes ; 25) Advocating health: capping soda portion sizes ; 26) Advocating health: taxing sugary drinks ; 27) Advocating for health and the environment: take action ; Afterword (by Neal Baer) ; Appendix I: the principal US groups advocating for healthier beverage choices ; Appendix II: National, state, and local campaigns to reduce soda consumption: selected examples ; Selected bibliography ; List of tables and figures ; Reference notes ; Acknowledgments ; Index