Marion Nestle is the Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, Emerita, at New York University and author of many books about the politics of food, nutrition, health, and the environment.Lisa Sutherland is Interim President at Jacksonville University and former Vice President of Nutrition at Kellogg Company.

"An entertaining examination of an industry whose many customers have a sweet tooth."

• Contents Introduction 1. Breakfast Cereals: The Basics2. The Cereal Box: An Overview Part I. Ingredients3. Sugars: Ingredient #1 or #24. Grains and Fiber: The Whole Point5. Flavors and Colors: Natural and Artificial6. Nutrients: The More, the Better Part II. Claims7. Overcoming the Claims Barrier: Cancer and Heart Disease8. More Heart-Health Claims: Ingredient Petitions9. Nutrient Content and Structure/Function Claims10. Widgets: Nutrition at a Glance11. Diet Claims: Fads and Fantasy12. "Green" Claims: Natural, Organic, and Non-GMO Part III. Marketing13. Marketing to Kids: It's GR-R-REAT!14. Targeting Adults and Families15. Cereal for All: Targeting Diversity, Equity, and Inclusion16. Marketing Philanthropy: Do Good, Feel Good17. Cereal Goes International Conclusion AcknowledgmentsList of Cereal Box IllustrationsNotesCereals: A Selected BibliographyIndex

Marion Nestle is the Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, Emerita, at New York University and author of many books about the politics of food, nutrition, health, and the environment.Lisa Sutherland is Interim President at Jacksonville University and former Vice President of Nutrition at Kellogg Company.

"An entertaining examination of an industry whose many customers have a sweet tooth."

• Contents Introduction 1. Breakfast Cereals: The Basics2. The Cereal Box: An Overview Part I. Ingredients3. Sugars: Ingredient #1 or #24. Grains and Fiber: The Whole Point5. Flavors and Colors: Natural and Artificial6. Nutrients: The More, the Better Part II. Claims7. Overcoming the Claims Barrier: Cancer and Heart Disease8. More Heart-Health Claims: Ingredient Petitions9. Nutrient Content and Structure/Function Claims10. Widgets: Nutrition at a Glance11. Diet Claims: Fads and Fantasy12. "Green" Claims: Natural, Organic, and Non-GMO Part III. Marketing13. Marketing to Kids: It's GR-R-REAT!14. Targeting Adults and Families15. Cereal for All: Targeting Diversity, Equity, and Inclusion16. Marketing Philanthropy: Do Good, Feel Good17. Cereal Goes International Conclusion AcknowledgmentsList of Cereal Box IllustrationsNotesCereals: A Selected BibliographyIndex