Staying Power (inbunden)
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OUP Oxford
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Staying Power (inbunden)

Staying Power

Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

Inbunden Engelska, 2010-09-16
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What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.
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<br>"[The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms."--Strategy+Business (named a 2011 Best Business Book)<p><br>

Övrig information

<br>Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. His books include Microsoft Secrets and Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft, which was named one of the ten best books of the year by Businessweek.<br>


Introduction: The Six Enduring Principles; 1. Platforms, not Just Products; 2. Services, not Just Products (or Platforms); 3. Capabilities, not Just Strategy; 4. Pull, Don't Push; 5. Scope, not Just Scale; 6. Flexibility, not Just Efficiency; Conclusion: The Power of Ideas - for Practice and Research; Appendices; Acknowledgements; Bibliography; Notes