Staying Power (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
392
Utgivningsdatum
2010-09-16
Förlag
OUP Oxford
Illustrationer
illustrations
Dimensioner
234 x 150 x 25 mm
Vikt
699 g
Antal komponenter
1
ISBN
9780199218967
Staying Power (inbunden)

Staying Power

Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

Inbunden Engelska, 2010-09-16
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What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.
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<br>"[The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms."--Strategy+Business (named a 2011 Best Business Book)<p><br>

Övrig information

<br>Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. His books include Microsoft Secrets and Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft, which was named one of the ten best books of the year by Businessweek.<br>

Innehållsförteckning

Introduction: The Six Enduring Principles; 1. Platforms, not Just Products; 2. Services, not Just Products (or Platforms); 3. Capabilities, not Just Strategy; 4. Pull, Don't Push; 5. Scope, not Just Scale; 6. Flexibility, not Just Efficiency; Conclusion: The Power of Ideas - for Practice and Research; Appendices; Acknowledgements; Bibliography; Notes