Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University’s Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association’s (ICA) Public Relations division.  He is editor of Corporate Reputation and the News Media, and serves on the editorial boards for Corporate Communication, Corporate Reputation Review, Journal of Communication, Journal of Public Relations Research, Public Relations Journal, Public Relations Inquiry, and Public Relations Review. His research on corporate reputation has been presented in over 15 countries.

• About the Editor ixNotes on Contributors xAcknowledgments xxvi1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1Craig E. CarrollSection 1 Communication Disciplines of Reputation 112 Corporate Reputation and the Discipline of Public Opinion 13Cees B.M. van Riel3 Corporate Reputation and the Discipline of Interpersonal Communication 20Sherry J. Holladay4 Corporate Reputation and the Discipline of Organizational Communication 30Robyn Remke5 Corporate Reputation and the Discipline of Advertising 40Nora J. Rifon, Karen Smreker, and Sookyong Kim6 Corporate Reputation and the Discipline of Corporate Communication 53Peggy Simcic Brønn7 Corporate Reputation and the Discipline of Public Relations 62Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot8 Corporate Reputation and the Discipline of Management Communication 72James S. O’Rourke9 Corporate Reputation and the Discipline of Communication Management 81Anne Gregory10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94Clarke L. Caywood11 Corporate Reputation and the Discipline of Marketing Communication 104Richard J. Varey12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121Craig E. Carroll13 Corporate Reputation and the Discipline of Visual Communication 130Susan Westcott Alessandri14 Corporate Reputation and the Discipline of Corporate Communication Law 141Karla K. GowerSection 2 Theoretical Perspectives 15115 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153Matthew W. Ragas16 Complexity Theory and the Dynamics of Reputation 166Priscilla Murphy and Dawn R. Gilpin17 Communicatively Constituted Reputation and Reputation Management 183Stefania Romenti and Laura Illia18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory 197Jeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un Yang, and James E. Grunig19 Image Repair Theory and Corporate Reputation 213William L. Benoit20 The Institutionalization of Corporate Reputation 222John C. Lammers and Kristen Guth21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning 235Timothy L. Sellnow, Shari R. Veil, and Kathryn Anthony22 Relating Rhetoric and Reputation 249Øyvind Ihlen23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation 262W. Timothy Coombs24 Corporate Reputation and the Theory of Social Capital 279Vilma Luoma-ahoSection 3 Attributes of Reputation 29125 Corporate Attributes and Associations 293Sabine Einwiller26 What They Say and What They Do: Executives Affect Organizational Reputation through EffectiveCommunication 306Juan Meng and Bruce K. Berger27 Corporate Reputation and Workplace Environment 318Hua Jiang28 Corporate Reputation and the Practice of Corporate Governance 334Justin E. Pettigrew and Bryan H. Reber29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation 347Pan Ji and Paul S. Lieber30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View 362Friederike Schultz31 Reputation or Financial Performance: Which Comes First? 376Alexander V. Laskin32 Who’s in Charge and What’s the Solution? Reputation as a Matter of Issue Debate and Risk Management 388Robert L. Heath33 Form Following Function: Message Design for Managing Corporate Reputations 404Peter M. Smudde and Jeffrey L. CourtrightSection 4 Contexts of Reputation 41934 Contrabrand: Activism and the Leveraging of Corporate Reputation 421Jarol B. Manheim and Alex D. Holt35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications 435Juan-Carlos Molleda and Rajul Jain36 Corporate Branding and Corporate Reputation 446Esben Karmark37 Corporate Reputation and Corporate Speech 459Robert Kerr38 Corporate Reputation Management and Issues of Diversity 471Damion Waymer and Sarah VanSlette39 Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique 484Rahul Mitra, Robert J. Green, and Mohan J. Dutta40 The Power of Social Media and Its Influence on Corporate Reputation 497Tina McCorkindale and Marcia W. DiStaso41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice 513Magda Pieczka and Theodore E. Zorn42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations 530Jennifer L. Bartlett, Josef Pallas, and Magnus Frostenson43 Hidden Organizations and Reputation 545Craig R. ScottSection 5 Communication Research and Evaluation 55944 Corporate Reputation Measurement and Evaluation 561Don W. Stacks, Melissa D. Dodd, and Linjuan Rita Men45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation 574Yungwook Kim and Jungeun Yang46 The Future of Communication Research in Corporate Reputation Studies 590Craig E. CarrollAuthor Index 597Subject Index 603

Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University’s Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association’s (ICA) Public Relations division.  He is editor of Corporate Reputation and the News Media, and serves on the editorial boards for Corporate Communication, Corporate Reputation Review, Journal of Communication, Journal of Public Relations Research, Public Relations Journal, Public Relations Inquiry, and Public Relations Review. His research on corporate reputation has been presented in over 15 countries.

• About the Editor ixNotes on Contributors xAcknowledgments xxvi1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1Craig E. CarrollSection 1 Communication Disciplines of Reputation 112 Corporate Reputation and the Discipline of Public Opinion 13Cees B.M. van Riel3 Corporate Reputation and the Discipline of Interpersonal Communication 20Sherry J. Holladay4 Corporate Reputation and the Discipline of Organizational Communication 30Robyn Remke5 Corporate Reputation and the Discipline of Advertising 40Nora J. Rifon, Karen Smreker, and Sookyong Kim6 Corporate Reputation and the Discipline of Corporate Communication 53Peggy Simcic Brønn7 Corporate Reputation and the Discipline of Public Relations 62Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot8 Corporate Reputation and the Discipline of Management Communication 72James S. O’Rourke9 Corporate Reputation and the Discipline of Communication Management 81Anne Gregory10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94Clarke L. Caywood11 Corporate Reputation and the Discipline of Marketing Communication 104Richard J. Varey12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121Craig E. Carroll13 Corporate Reputation and the Discipline of Visual Communication 130Susan Westcott Alessandri14 Corporate Reputation and the Discipline of Corporate Communication Law 141Karla K. GowerSection 2 Theoretical Perspectives 15115 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153Matthew W. Ragas16 Complexity Theory and the Dynamics of Reputation 166Priscilla Murphy and Dawn R. Gilpin17 Communicatively Constituted Reputation and Reputation Management 183Stefania Romenti and Laura Illia18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory 197Jeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un Yang, and James E. Grunig19 Image Repair Theory and Corporate Reputation 213William L. Benoit20 The Institutionalization of Corporate Reputation 222John C. Lammers and Kristen Guth21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning 235Timothy L. Sellnow, Shari R. Veil, and Kathryn Anthony22 Relating Rhetoric and Reputation 249Øyvind Ihlen23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation 262W. Timothy Coombs24 Corporate Reputation and the Theory of Social Capital 279Vilma Luoma-ahoSection 3 Attributes of Reputation 29125 Corporate Attributes and Associations 293Sabine Einwiller26 What They Say and What They Do: Executives Affect Organizational Reputation through EffectiveCommunication 306Juan Meng and Bruce K. Berger27 Corporate Reputation and Workplace Environment 318Hua Jiang28 Corporate Reputation and the Practice of Corporate Governance 334Justin E. Pettigrew and Bryan H. Reber29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation 347Pan Ji and Paul S. Lieber30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View 362Friederike Schultz31 Reputation or Financial Performance: Which Comes First? 376Alexander V. Laskin32 Who’s in Charge and What’s the Solution? Reputation as a Matter of Issue Debate and Risk Management 388Robert L. Heath33 Form Following Function: Message Design for Managing Corporate Reputations 404Peter M. Smudde and Jeffrey L. CourtrightSection 4 Contexts of Reputation 41934 Contrabrand: Activism and the Leveraging of Corporate Reputation 421Jarol B. Manheim and Alex D. Holt35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications 435Juan-Carlos Molleda and Rajul Jain36 Corporate Branding and Corporate Reputation 446Esben Karmark37 Corporate Reputation and Corporate Speech 459Robert Kerr38 Corporate Reputation Management and Issues of Diversity 471Damion Waymer and Sarah VanSlette39 Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique 484Rahul Mitra, Robert J. Green, and Mohan J. Dutta40 The Power of Social Media and Its Influence on Corporate Reputation 497Tina McCorkindale and Marcia W. DiStaso41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice 513Magda Pieczka and Theodore E. Zorn42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations 530Jennifer L. Bartlett, Josef Pallas, and Magnus Frostenson43 Hidden Organizations and Reputation 545Craig R. ScottSection 5 Communication Research and Evaluation 55944 Corporate Reputation Measurement and Evaluation 561Don W. Stacks, Melissa D. Dodd, and Linjuan Rita Men45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation 574Yungwook Kim and Jungeun Yang46 The Future of Communication Research in Corporate Reputation Studies 590Craig E. CarrollAuthor Index 597Subject Index 603