“The second edition of Diane Phillips’ consumer behavior textbook continues to offer an engaging introduction to the study of consumption that should be of substantial interest to instructors of consumer-focused marketing courses. Phillips brings to life the conceptual material that students need to know and manages to hold readers’ attention with vivid examples presented as insights from the field, the boardroom, and academia. In addition to the standard consumer behavior topics, the book also contains timely chapters on consumer research, ethics and social responsibility, and consumer behavior trends. I highly recommend this excellent new consumer behavior text!”Hans Baumgartner, Smeal Chair Professor of Marketing Emeritus, Smeal College of Business, The Pennsylvania State University, US“Why do consumers buy cleaning supplies after a breakup? How did salt reshape ancient economies? And what can bracketology teach us about fan engagement? Phillips doesn’t just cover the science of consumer behavior — she makes students genuinely curious about it. While many texts focus on what consumers do, Phillips begins with why, giving students a framework that connects insights from research, practice, and everyday experience. From the Spice Routes to Swifties, she shows how consumer behavior is a living subject, helping students think like practitioners without sacrificing scholarly depth. The result is a book that invites students to dig deeper — and gives instructors a text that rewards their curiosity.”Michael S. Mulvey, Professor of Marketing, Telfer School of Management, University of Ottawa, Canada“Rich with current, real-world applications from the field, academia, and the boardroom, this superb book demonstrates how a deep understanding of the consumer translates to important consumer insights and ultimately, actionable strategy. Consumer Behavior & Insights is a powerful bridge between theory and practice, preparing students with the essential skills needed to create meaningful, market-relevant solutions that work.”Beth A. Walker, Dean and Professor of Marketing, College of Business, Colorado State University, US“I recently delivered an undergraduate course on Consumer Behaviour and struggled to find a book ideally suited to support it. Books that were stronger on the underlying psychological principles of CB were often weaker in discussing the marketing applications, and some promising ones were let down by having cases that seemed unlikely to really engage students or insufficient depth on contemporary issues relating to sustainability, ethics and the digital economy. This book would have been a godsend because it combines everything I was looking for with a clear structure and engaging style. Highly recommended.”Ken Peattie, Professor of Marketing and Strategy, Cardiff Business School, Cardiff University, UK“As a seasoned marketing educator, I was genuinely energized by Diane M. Phillips’ Consumer Behavior & Insights. The organization of the text is exceptional—clear, intuitive, and thoughtfully structured to help students connect foundational theory to meaningful application. The ‘Insights from the Field’ features are truly outstanding; they draw readers in immediately, framing real-world marketing challenges in ways that naturally extend and deepen chapter concepts. The end-of-chapter case studies, numerous contemporary examples, and rich visual elements bring consumer behavior to life in a way that few textbooks achieve.I am especially impressed by the balance Phillips strikes between practice and scholarship. ‘Insights from Academia’ highlights compelling research findings, reinforcing the relevance and power of theory while demonstrating how rigorous academic work informs real managerial decisions. Meanwhile, ‘Insights from the Boardroom’ translates marketing concepts into actionable business situations, helping students see exactly how ideas move from classroom to strategy. With graphics, charts, tables, and applied features woven throughout nearly every page, the book is brimming with engaging, real-world content. Consumer Behavior & Insights not only enhances student learning—it reignited my own excitement for teaching and exploring consumer behavior.”Renee Shaw Hughner, Associate Professor, W.P. Carey School of Business, Arizona State University, US
