Public House and Beverage Management: Key Principles and Issues

AvMichael Flynn,Caroline Ritchie

Inbunden, Engelska, 2017

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Häftad

728 kr

Beskrivning

Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: Key players Variations in service offer Types of management arrangement (managed, leased, tenanted, franchise, freehouse) Customers and segments Labour markets and employees Key elements in the business units Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.

Produktinformation

Utgivningsdatum:2017-07-12
Mått:189 x 246 x undefined mm
Vikt:453 g
Format:Inbunden
Språk:Engelska
Antal sidor:236
Förlag:Taylor & Francis Ltd
ISBN:9781138432789

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap

Mer om författaren

Michael Flynn, Caroline Ritchie, Andrew Roberts

Recensioner i media

A practical guide to all management aspects of the licensed trade industry is presented. Beginning with a simple definition of the industry, a detailed explanation of the management of each function is then discussed, concluding with a strategic view of both companiesand the industry.CABI Information - Feb 2001

Innehållsförteckning

Chapter 1 A history of the licensed trade industry; Chapter 2 The modern industry; Chapter 3 The licensed enterprise and the law; Chapter 4 The marketing function; Chapter 5 Management of the products and services; Chapter 6 Managing the human resources; Chapter 7 Controlling your profits; Chapter 8 Ethics and dilemmas: the challenges of the licensed trade industry; Chapter 9 Careers and contacts;