Business of Advertising

AvClarence Moran

Häftad, Engelska, 2015

Del i serien Routledge Library Editions: Advertising

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Beskrivning

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.

Produktinformation

Utgivningsdatum:2015-11-26
Mått:156 x 234 x 13 mm
Vikt:453 g
Format:Häftad
Språk:Engelska
Serie:Routledge Library Editions: Advertising
Antal sidor:232
Förlag:Taylor & Francis Ltd
ISBN:9781138997714

Utforska kategorier

Organisationsteori inom Ekonomi och Ledarskap
Sociologi inom Samhälle och politik
Reklam inom Ekonomi och Ledarskap

Innehållsförteckning

1. The Business of Advertising and its Utility 2. The History of Advertising 3. The Business of Mural Advertising 4. The Business of Advertising in the Press 5. The Business of Advertising by Circular 6. Art and Advertising: The Pictorial Poster 7. The Bill-Posters’ Associations and their Censorship Committees 8. The Taxation and Rating of Advertisements 9. Restrictions on Advertising 10. The Problem of Control. Appendices. 1. Bye-Laws of the London County Council with Regard to Flash and Search Lights 2. Usual Definition of a Sky Sign 3. The Farnworth Clause 4. The Dover Clause. Index.