Routledge Library Editions: Advertising – serie
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27 produkter
Advertising and Psychology
Av Leslie Gill
Inbunden, 2013
2066 kr
Lägg i varukorg
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, …
Advertising at the Crossroads (RLE Advertising)
Av Max Geller
Inbunden, 2013
2504 kr
Lägg i varukorg
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to …
Advertising Explained (RLE Advertising)
Av Dennis Caton
Inbunden, 2013
2126 kr
Lägg i varukorg
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches …
Advertising Today and Tomorrow (RLE Advertising)
Av W.A. Evans
Inbunden, 2013
2504 kr
Lägg i varukorg
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip …
Advertising A New Approach (RLE Advertising)
Inbunden, 2013
2504 kr
Lägg i varukorg
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. …
Advertising, The Uneasy Persuasion
Its Dubious Impact on American Society
Inbunden, 2013
2504 kr
Lägg i varukorg
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral indignation surrounding the industry, or …
Commercial Advertising (RLE Advertising)
Inbunden, 2013
2578 kr
Lägg i varukorg
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples …
Outdoor Advertising (RLE Advertising)
Av Richard Nelson, Anthony Sykes
Inbunden, 2013
2126 kr
Lägg i varukorg
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary …
Planning Advertisements (RLE Advertising)
Inbunden, 2013
2126 kr
Lägg i varukorg
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before …
Business of Advertising (RLE Advertising)
Inbunden, 2013
2126 kr
Lägg i varukorg
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.
Economic Implications of Advertising (RLE Advertising)
Inbunden, 2013
2578 kr
Lägg i varukorg
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, …
Economics of Advertising (RLE Advertising)
Inbunden, 2013
2504 kr
Lägg i varukorg
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a …
Advertising, The Uneasy Persuasion
Its Dubious Impact on American Society
E-bok, 2013
935 kr
Lägg i varukorg
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral indignation surrounding the industry, or …
Advertising, The Uneasy Persuasion
Its Dubious Impact on American Society
E-bok, 2013
935 kr
Lägg i varukorg
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral indignation surrounding the industry, or …
Advertising and Psychology
Av Leslie Gill
Häftad, 2015
773 kr
Lägg i varukorg
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, …
Advertising at the Crossroads (RLE Advertising)
Av Max Geller
Häftad, 2015
752 kr
Lägg i varukorg
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to …
Advertising Explained (RLE Advertising)
Av Dennis Caton
Häftad, 2015
752 kr
Lägg i varukorg
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches …
Advertising Today and Tomorrow (RLE Advertising)
Av W.A. Evans
Häftad, 2015
752 kr
Lägg i varukorg
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip …
Advertising A New Approach (RLE Advertising)
Häftad, 2015
752 kr
Lägg i varukorg
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. …
Advertising, The Uneasy Persuasion
Its Dubious Impact on American Society
Häftad, 2015
795 kr
Lägg i varukorg
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral indignation surrounding the industry, or …
Commercial Advertising (RLE Advertising)
Häftad, 2015
752 kr
Lägg i varukorg
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples …
Outdoor Advertising (RLE Advertising)
Av Richard Nelson, Anthony Sykes
Häftad, 2015
752 kr
Lägg i varukorg
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary …
Economic Implications of Advertising (RLE Advertising)
Häftad, 2015
774 kr
Lägg i varukorg
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, …
Planning Advertisements (RLE Advertising)
Häftad, 2015
752 kr
Lägg i varukorg
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before …
Business of Advertising (RLE Advertising)
Häftad, 2015
752 kr
Lägg i varukorg
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.
Economics of Advertising (RLE Advertising)
Häftad, 2015
752 kr
Lägg i varukorg
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a …
Routledge Library Editions: Advertising
Av Various
2013
31180 kr
Tillfälligt slut
Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of …
