Understanding New Media (inbunden)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
470
Utgivningsdatum
2016-04-27
Upplaga
New ed
Förlag
Peter Lang Publishing Inc
Medarbetare
Strate, Lance (series ed.)
Illustrationer
Black & white illustrations
Dimensioner
229 x 152 x 28 mm
Vikt
681 g
Antal komponenter
1
Komponenter
Paperback
ISSN
2374-7676
ISBN
9781433131479

Understanding New Media

Extending Marshall McLuhan Second Edition

Häftad,  Engelska, 2016-04-27
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a global village, making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression the medium is the message. These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhans Understanding Media to analyze the new media McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
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Övrig information

Robert K. Logan (PhD, MIT, 1965) is Professor Emeritus of Physics and St. Michaels College Fellow at the University of Toronto. He is the author of many books and articles including Understanding New Media: Extending Marshall McLuhan, (Peter Lang, 2010) and The Future of the Library: From Electric Media to Digital Media (Peter Lang, 2016).

Innehållsförteckning

Contents: New Media and Marshall McLuhan: An Introduction McLuhans Methodology: Media as Extensions of Man and Mankind Five Communication Ages: Adding the Mimetic and the Interactive Digital Ages To What Extent Do the New Media Confirm or Contradict McLuhans Predictions The 15 Messages of New Media: An Overview The Digital Economy: An Expansion of the Knowledge Economy Scaffolding and Cascading Technologies and Media: Understanding New Media as the Extensions of Earlier Media or the Extensions of Extensions The Spoken Word The Written Word Roads and Paper Routes Number Clothing Housing Money Clocks The Print Comics The Printed Word: Books and Libraries Wheel, Bicycle, and Airplane The Photograph Press (or Newspapers) and the News Motorcar Ads Games Telegraph The Typewriter The Telephone Impact of the New Media on the Telephone The Phonograph and New Modes of Recorded Music Movies and Digital Videos Radio Television Weapons Automation (Plus the Factory) Hybrid or Convergent Technologies The Multifunction Printer, Photocopier, Scanner, and Fax Personal Computers The Smartphone Computer Software Computing E-Mail, Instant Messaging (IM), and Short Message Service (SMS) Bulletin Boards, Usenets, Listservs, and Chat The World Wide Web Social Media Including Twitter, Instagram, and Snapchat Blogs Search Engines Plus Google and Libraries Video Conferencing and Web-Based Collaboration Tools Virtual Reality (VR) and Simulations Robots, Bots, and Agents Artificial Intelligence (AI) and Expert Systems Smart Tags and Dataspace Enabling Technologies Not Dealt With in Understanding Media.