The SAGE Handbook of Visual Research Methods

Luc Pauwels, PhD, is Professor of Visual Research Methods in the Faculty of Social Sciences, Founder and Director of the Visual & Digital Cultures Research Center (ViDi) at the University of Antwerp, and Vice President of Research of RC57 “Visual Sociology” of the International Sociological Association (ISA). As a visual sociologist and communication scientist, he published widely on visual research methodologies, visual ethics, family photography, website analysis, anthropological filmmaking, visual corporate culture, urban culture, and scientific visualization. Books include Visual Cultures of Science (UPNE, 2006), The SAGE Handbook of Visual Research Methods (2011, together with Eric Margolis), and a monograph with Cambridge University Press: Reframing Visual Social Science. Towards a More Visual Sociology and Anthropology, 2015.Dawn Mannay is a Senior Lecturer in Social Sciences (Psychology) at Cardiff University. Her research interests revolve around class, education, families, identity, and inequality. Dawn employs participatory and visual methods in her work with communities, and she has facilitated a number of international creative methods workshops. Dawn was the principal investigator on a study exploring the education of care-experienced children and young people, and she is currently involved in a project for the Welsh Government, facilitating the online community of practice—ExChange: Care and Education. Dawn edited a collection for the University Wales Press, Our Changing Land: Revisiting Gender, Class and Identity in Contemporary Wales (2016) and wrote the sole authored text for Routledge, Visual, Narrative and Creative Research Methods: Application, Reflection and Ethics (2016). Her most recent work, Emotion and the Researcher: Sites, Subjectivities and Relationships, coedited with Dr. Tracey Loughran, was published by Emerald in 2018.

There is nothing to match this handbook in terms of the breadth and quality of its coverage of visual research methods. From quantitative to qualitative to digital methods, from photography and film to Geographical Information Systems and figurines, a very wide range of visual research methods are succinctly discussed by their leading practitioners. If you use or teach any kind of visual research method, you need this book.

• Chapter 1: Visual Dialogues across Different Schools of Thought - Luc Pauwels and Dawn Mannay PART 1: FRAMING THE FIELD OF VISUAL RESEARCHChapter 2: An Integrated Conceptual and Methodological Framework for the Visual Study of Culture and Society - Luc PauwelsChapter 3: Looking Two Ways: Mapping the Social Scientific Study of Visual Culture - Richard Chalfen Chapter 4: Visual Studies and Empirical Social Inquiry - Jon WagnerChapter 5: Seeing Things: Visual Research and Material Culture - Jon Wagner PART 2: VISUAL AND SPATIAL DATA PRODUCTION METHODS AND TECHNOLOGIESChapter 6: Rephotography for Documenting Social Change - Jon H. RiegerChapter 7: Repeat Photography in Landscape Research - Mark KlettChapter 8: Videography: An Interpretative Approach to Video-Recorded Micro-Social Interaction - Hubert Knoblauch and René TumaChapter 9: Eye-Tracking as a Method of Visual Research - Clare KirtleyChapter 10: Expanding Cartographic Practices in the Social Sciences - Innisfree McKinnon and Jessica McCallum BreenChapter 11: Participatory Geographic Information Systems in Visual Research - Wen LinChapter 12: Visualization in Social Analysis - John GradyChapter 13: Visual Research Methods in the Design Process - Prasad Boradkar and Tejas DhadphalePART 3: PARTICIPATORY AND SUBJECT-CENTERED APPROACHESChapter 14: Methodological Variation in Participant Visual Media Production - Richard Chalfen Chapter 15: Community-Based Participatory Video and Social Action - Claudia Mitchell and Naydene de Lange Chapter 16: Digital Storytelling as a Research Method - Sarah Flicker and Katie MacEnteeChapter 17: Photovoice: A Critical Introduction - E-J Milne and Rachel MuirChapter 18: Using Drawing in Visual Research: Materializing the Invisible - Philippa LyonChapter 19: Picture-sorting Techniques: Card Sorting and Q-sort as Alternative and Complementary Approaches in Visual Social Research - Katharina Lobinger and Cornelia BrantnerChapter 20: Artefacts, Third Objects, Sandboxing and Figurines in the Doll’s House - Dawn MannayChapter 21: The Therapeutic Use of Photography: Phototherapy and Therapeutic - Del LoewenthalPART 4: ANALYTICAL FRAMEWORKS AND PERSPECTIVESChapter 22: Quantitative Content Analysis of the Visual - Katy ParryChapter 23: Visual Semiotics: Key Concepts and New Directions - Giorgia AielloChapter 24: Advances in Visual Rhetorical Analysis - Laurie GriesChapter 25: Iconology and Documentary Method in the Interpretation of Divergent Types of Visual Materials - Ralf BohnsackChapter 26: Ethnomethodology and the Visual: Practices of Looking, Visualization, and Embodied Action - Michael Ball and Gregory SmithChapter 27: Methodological Approaches to Disclosing Historic Photographs - Eric Margolis and Jeremy Rowe Chapter 28: Researching Film and History: Sources, Methods, Approaches - James Chapman PART 5: MULTIMODAL AND MULTISENSORIAL RESEARCHChapter 29: Multimodality and Multimodal Research - Theo van LeeuwenChapter 30: Visual and Multimodal Framing Analysis - Renée Moernaut, Jelle Mast and Luc PauwelsChapter 31: Multimodal Critical Discourse Analysis: how to reveal discourses of health and ethics in food packaging - Per Ledin and David MachinChapter 32: How to ‘Read’ Images with Texts: The Graphic Novel Case - Jan Baetens and Steven SurdiacourtChapter 33: A Multisensory Approach to Visual Methods - Sarah PinkChapter 34: Rapid Prototyping for Social Science Research - Carey Jewitt, Kerstin Leder Mackley, Douglas Atkinson and Sara PricePART 6: RESEARCHING ONLINE PRACTICES Chapter 35: A Multimodal Model for Exploring the Material Culture of Digital Networked Platforms and their Practices - Luc Pauwels Chapter 36: Contemporary Landscapes of Visual and Digital Communication: The Interplay of Social, Semiotic, and Technological Change - Clarice Gualberto and Gunther KressChapter 37: Understanding Online Images: Content, Context and Circulation as Analytical Foci - Helen Lomax and Janet FinkChapter 38: Visual and Affective Analysis of Social Media - Kate MarstonPART 7: COMMUNICATING THE VISUAL: FORMATS AND CONCERNSChapter 39: Creating Visual Essays: Narrative and Thematic Approaches - Terence HengChapter 40: Anthropological Filmmaking: An Empirical Art - David MacDougall Chapter 41: Visual Ethnography and Emerging Digital Technologies - Paolo, S. H. FaveroChapter 42: Revisualizing Data: Engagement, Impact and Multimodal Dissemination - Dawn MannayChapter 43: Making Arguments with Images: Visual Scholarship and Academic Publishing - Darren Newbury Chapter 44: Visual Ethics beyond the Crossroads - Andrew ClarkChapter 45: Legal Issues of Using Images in Research - Jeremy Rowe