Careers in Media and Communication

Häftad, Engelska, 2018

698 kr

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Beskrivning

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.

Produktinformation

Utgivningsdatum:2018-08-27
Mått:152 x 228 x 12 mm
Vikt:260 g
Format:Häftad
Språk:Engelska
Antal sidor:184
Upplaga:1
Förlag:SAGE Publications
ISBN:9781506360928

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Mer om författaren

Stephanie A. Smith, Ph.D., APR, is an associate professor of public relations in Virginia Tech’s School of Communication. She studies the recruitment, retention, and engagement of employees, as well as brand communications with external audiences.

Recensioner i media

"A must-read for anyone considering a career in media or the communications industry. The book is a straightforward, no-nonsense approach to the various avenues available for anyone considering entering this profession."

Innehållsförteckning

Chapter 1: Mass CommunicationWhat Is Mass Communication?Theories of Mass CommunicationMass Communication MethodsMass Communication in SocietyTrends in Mass CommunicationSkillsChapter 2: Advertising and MarketingWhat Is Advertising?MarketingCareers in Advertising and MarketingInsider Insight: Tonya Hottmann, Director of MarketingAdvertising and Marketing Jobs: By the NumbersSkills Needed for Advertising and MarketingAdvertising and Marketing VocabularyJob Search TermsChapter 3: Public RelationsWhat Is Public Relations?History of Public RelationsPublic Relations TodayCareers in Public RelationsPublic Relations DutiesInsider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency)Insider Insight: Alexandra Sabbag, Founder and PrincipalInsider Insight: Erin Spain, Communications DirectorPublic Relations Jobs: By the NumbersSkills Needed for Public RelationsJob Search TermsChapter 4: JournalismWhat Is Journalism?History of JournalismJournalism TodayCareers in JournalismInsider Insight: Natalie Brunell, Television News ReporterInsider Insight: Katey McFarlan, BloggerInsider Insight: Lee Wolverton, Managing EditorJournalism Jobs: By the NumbersSkills Needed for JournalismJob Search TermsChapter 5: Mass Communication Careers in BusinessWhat Is Business?The Role of Mass Communication in BusinessMass Communication Careers in BusinessInsider Insight: Keri Gavin, Director of Host Relations and Customized TrainingInsider Insight: Megan Sommer, Corporate RecruiterMass Communication Careers in Business: By the NumbersSkills Needed for Mass CommunicationChapter 6: PublishingWhat Is Publishing?HistoryToday’s TrendsCareers in PublishingCareer DomainsInsider Insight: Paddy Calistro, President and CEOInsider Insight: Moira Kerrigan, Associate Director of MarketingInsider Insight: Jen Brady, Advertising AssociatePublishing Jobs: By the NumbersSkills Needed for PublishingChapter 7: Telecommunications and Visual CommunicationWhat Is Telecommunications?Careers in TelecommunicationsInsider Insight: Dutch Wargo, CameramanSkills Needed for TelecommunicationsJob Search TermsWhat Is Visual Communication?Careers in Visual CommunicationInsider Insight: Katie Dolciato, Associate Art DirectorSkills Needed for Visual CommunicationWhat Is Public Administration?Job Search TermsTelecommunications and Visual Communication Jobs: By the NumbersChapter 8: Public AdministrationWhat Is Public Administration?Careers in Public AdministrationInsider Insight: Jim Norris, Village ManagerInsider Insight: Michael Crotty, Assistant Village Manager/Director of Human ResourcesPublic Administration Jobs: By the NumbersSkills Needed for Public AdministrationJob Search TermsChapter 9: NonprofitsWhat Are Nonprofits?Careers in NonprofitsInsider Insight: Emily Anderly, Fund-Raising DirectorInsider Insight: Linda J. Smith, Marketing DirectorNonprofit Jobs: By the NumbersSkills Needed for NonprofitsJob Search TermsChapter 10: SkillsHard SkillsSoft SkillsInterpersonal SkillsPersonalityConclusionChapter 11: PreparationPersonal BrandingOnline PresencePortfoliosChapter 12: ExperienceInternshipsVolunteer WorkCourse ProjectsPart-Time WorkClosing Tips for ExperienceChapter 13: Searching and Applying for JobsJob SearchingJob ApplicationsConclusionChapter 14: InterviewingPreparationExecutionFollow-UpChapter 15: Career Success StrategiesAdjustment and AssimilationContinued LearningMentoringReferencesIndexAbout the Author