Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
Célia M.Q. Ramos, Carlos M.R. Sousa, Nelson M.S. Matos, Rashed Isam Ashqar
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2 886 kr
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
AvCélia M.Q. Ramos,Cláudia Ribeiro de Almeida
Inbunden, Engelska, 2019
4 162 kr
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Beskrivning
Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.
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