Digital Pricing

A Guide to Strategic Pricing for the Digital Economy

AvFrank Frohmann

Häftad, Engelska, 2024

Del i serien Management for Professionals

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Beskrivning

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.

Produktinformation

Utgivningsdatum:2024-03-05
Mått:155 x 235 x 19 mm
Vikt:605 g
Format:Häftad
Språk:Engelska
Serie:Management for Professionals
Antal sidor:338
Förlag:Springer International Publishing AG
ISBN:9783031245930
Originaltitel:Digitales Pricing

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Mer om författaren

Frank Frohmann has more than 20 years of leadership experience in marketing, sales and pricing. He has extensive pricing competencies covering in-house consulting (Bosch, Lufthansa Cargo and others), operative pricing and yield management (Lufthansa Passenger Business) and management consulting (Simon-Kucher & Partners, and others).Frank started his career at Simon-Kucher & Partners in 1996 and his thesis 'Pricing in the Airline Industry' was completed under the supervision of Prof. Hermann Simon. Since 2013 he has been working for an international chemical company.

Innehållsförteckning

Basics of Price Management.- Characteristics of Digital Pricing.- Business Models.- Revenue Models.- Pricing Process Part 1: Analysis.- Pricing Process Part 2: Strategy.- Pricing Process Part 3: Structure (3a: Price Differentiation).- Pricing Process Part 3: Structure (3b: Price Models).- Pricing Process Part 3: Structure (3c: Price Optimization).- Pricing Process Part 3: Structure (3d: Portfolio Pricing).- Pricing Process Part 4: Implementation.- Pricing Process Part 5: Monitoring.- Pricing Process and Pricing Psychology.