Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.

“The author has based this book on her research, offering readers powerful business frameworks they can use and adapt for their needs in order to understand and predict human behavior. … I highly recommend this book to anyone interested in understanding the substrates behind the needs and choices of consumers, but also understanding our own choices - from a different point of view.” (Monica Diana Olteanu, insights - Consumer Neuroscience in Business, Issue 24, September, 2018)

• Understanding Luxury Shoppers.- Identifying Profitable Markets.- Finding the Right Positioning.- Designing Luxury Brands.- Expanding Luxury Brands Internationally.- Building Iconic Brands.