Designing Luxury Brands

The Art and Science of Creating Game-Changers

AvDiana Derval

Inbunden, Engelska, 2024

Del i serien Management for Professionals

904 kr

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Beskrivning

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Produktinformation

Utgivningsdatum:2024-06-28
Mått:155 x 235 x 21 mm
Vikt:548 g
Format:Inbunden
Språk:Engelska
Serie:Management for Professionals
Antal sidor:234
Upplaga:2
Förlag:Springer International Publishing AG
ISBN:9783031540929

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Mer om författaren

Prof. Diana Derval is the Chair of the global research firm DervalResearch, a Certified B Corp. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior and preferences. She has accelerated the development of Fortune 500 firms including LVMH, Richemont, and L'Oréal. Clinical Professor at Donghua University and Sorbonne, Diana has contributed to Harvard Business Review articles and is regularly featured in the media.

Innehållsförteckning

1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading.- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration.- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury.- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion.- 5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD.- 6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors.- 7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success.- 8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense.- 9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements.- 10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time.- 11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight.- 12. Finding the Right Influencers, KOLs, and the Sense of Smell.