Diana Derval – författare
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12 produkter
Designing Luxury Brands
The Science of Pleasing Customers’ Senses
Av Diana Derval
Häftad, 2019
455 kr
Lägg i varukorg
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – …
Frontiers in Product Innovation Strategy
Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Av Diana Derval
2023
793 kr
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The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A …
Designing Luxury Brands
The Art and Science of Creating Game-Changers
Av Diana Derval
Inbunden, 2024
923 kr
Lägg i varukorg
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy …
Designing Luxury Brands
The Art and Science of Creating Game-Changers
Av Diana Derval
E-bok, 2024
1155 kr
Lägg i varukorg
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy …
Designing Luxury Brands
The Science of Pleasing Customers’ Senses
Av Diana Derval
E-bok, 2018
852 kr
Lägg i varukorg
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – …
Right Sensory Mix
Targeting Consumer Product Development Scientifically
Av Diana Derval
E-bok, 2010
739 kr
Lägg i varukorg
Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had …
Hormones, Talent, and Career
Unlock Your Hormonal Quotient®
Häftad, 2012
562 kr
Lägg i varukorg
The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, …
Hormones, Talent, and Career
Unlock Your Hormonal Quotient®
E-bok, 2012
713 kr
Lägg i varukorg
The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, …
Right Sensory Mix
Decoding Customers’ Behavior and Preferences
Av Diana Derval
Inbunden, 2022
792 kr
Lägg i varukorg
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, …
Right Sensory Mix
Decoding Customers’ Behavior and Preferences
Av Diana Derval
E-bok, 2022
713 kr
Lägg i varukorg
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, …
Right Sensory Mix
Decoding Customers’ Behavior and Preferences
Av Diana Derval
Häftad, 2023
530 kr
Lägg i varukorg
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, …
Right Sensory Mix
Targeting Consumer Product Development Scientifically
Av Diana Derval
Häftad, 2014
770 kr
Tillfälligt slut
Berry-AMA Book Prize FINALIST 2011!“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had …
