Frontiers in Product Innovation Strategy

Name: Frontiers in Product Innovation Strategy
Brand: Springer International Publishing AG
Price: 798 SEK
Availability: InStock

Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

AvDiana Derval

Springer International Publishing AG

2023

Del i serien Business Guides on the Go

798 kr

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Beskrivning

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

Produktinformation

Märke:Springer International Publishing AG
Utgivningsdatum:2023-05-25
Höjd:148 x 210 x 13 mm
Vikt:330 g
Språk:Engelska
Serie:Business Guides on the Go
Antal sidor:118
Förlag:Springer International Publishing AG
EAN:9783031258220

Utforska kategorier

Designböcker inom Kultur
Arbetspsykologi inom Psykologi och pedagogik
Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Diana Derval, Ph.D., EMBA, Chair of DervalResearch, is a pioneer in decoding human behavior and preferences with biosciences. Prof. Derval is a Member of the Society for Behavioral Neuroendocrinology, and on the Jury for the CES Asia Innovation Awards. Diana is the patented inventor of the Hormonal Quotient® (HQ) nominated for the Edison Awards and the creator of the Derval Color Test® taken by over 10 million people around the world. A Harvard Business Review contributor, and finalist of the Berry-AMA Prize for most innovative marketing book with “The Right Sensory Mix” (Springer), Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks and helped Fortune 500 firms including Sephora, Michelin, Sofitel, Philips, and L’Oréal accelerate their development with a focus on people and planet-friendly products and experiences. An Honorary Adjunct Professor at Donghua University (Shanghai, China), Diana Derval is regularly featured in the media, conferences (TEDx Talks, IFA, CES), and corporate seminars, and is known for delivering memorable MasterClasses. Diana’s favorite topics are Senses and Sensors, Hormones and Behavior, and anything that touches on Innovation.

Innehållsförteckning

Delivering People and Planet-friendly Innovations.- Unveiling Hidden Opportunities.- Locating Profiable Markets.- Defining Sustainable Growith Strategies.- Optimizing the Product Portfolio.- Building a Visionary Innovation Roadmap.