Service Innovation For Sustainable Business: Stimulating, Realizing And Capturing The Value From Service Innovation (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
332
Utgivningsdatum
2019-03-08
Förlag
World Scientific Publishing Co Pte Ltd
Medarbetare
Kristensson, Per (ed.), Magnusson, Peter (ed.), Witell, Lars (ed.)
Illustrationer
Black & white illustrations
Dimensioner
229 x 152 x 19 mm
Vikt
613 g
Antal komponenter
1
Komponenter
414:B&W 6 x 9 in or 229 x 152 mm Case Laminate on White w/Matte Lam
ISBN
9789813273375
Service Innovation For Sustainable Business: Stimulating, Realizing And Capturing The Value From Service Innovation (inbunden)

Service Innovation For Sustainable Business: Stimulating, Realizing And Capturing The Value From Service Innovation

Inbunden Engelska, 2019-03-08
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Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives: stimulation, realization, and value capture.Stimulation: Focuses on the front-end of service innovation. It deals with structures, cultures, and processes that stimulates innovation. Idea management will be a central part of this, where the specifics with handling service ideas, both internally and externally, are illuminated.Realization: Deals with aspects on how to realize service innovations. This includes different aspects such as specific tools to be used for developing services, and also processes such as service design which aims to receive a better understanding of the customer or user. As co-creation is an important aspect of service innovation, this will also be dealt with. Finally, as many service innovations require behavior change (internally within the organization and externally among the receiving parties), this will also be covered.Value capture: Companies transitioning to become more service-oriented discover the need to reconsider old business models in order to capitalize on their service offerings. Services are often taken for granted and included in the price. This book will addresses the problem of going 'from free to fee'. In addition, the book also deals with the difficulties that involve moving from a traditional product-oriented logic to a more contemporary service-logic.
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