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SERVICE INNOVATION FOR SUSTAINABLE BUSINESS: STIMULATING, REALIZING AND CAPTURING THE VALUE FROM SERVICE INNOVATION
Av Kristensson Per, Per Kristensson m. fl.
Inbunden, 2019
1759 kr
Lägg i varukorg
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service …
