Platform Business Models for Executives

R Srinivasan is Professor of Strategy at the Indian Institute of Management Bangalore. He teaches courses on strategy and platform business models for M.B.A. students at IIMB and the Friedrich Alexander University of Erlangen-Nuremberg, Germany. He has written a lot of cases and articles on platform businesses in India and Germany. He also engages with a variety of startups and businesses that operate platform business models as an advisor and a consultant. He earned his doctoral degree from the Indian Institute of Management Ahmedabad.

• Chapter 1. Introduction to core concepts.- Chapter 2. Network effects.- Chapter 3. Value creation – DMTE (cost reduction, choice, community).- Chapter 4. Penguin problems and network mobilization issues.- Chapter 5. Pricing and subsidies.- Chapter 6. Platform architecture – open/closed and shared/ proprietary platforms.- Chapter 7. Winner-takes-all dynamics.