Geoffrey A. Moore - Böcker

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.“For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce“Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft"With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG“ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy and execution and successfully launch innovative ideas and new businesses. Offering a wealth of case studies to illustrate these points, "Escape Velocity" is the culmination of Moore's 25-plus year career as a consultant, entrepreneur, and venture capitalist. Bold, innovative, and smart, "Escape Velocity" is a long-overdue call-to-action for companies large and small.

Living on the Fault Line is the long awaited new book from Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that have helped guide the high-tech revolution.Moore focuses on the most important business question for the early twenty-first century: the age of the Internet. How can companies living on the fault line of rapid, disruptive, technological change be managed successfully?-Old management truths are dead- Twentieth century business models must be replaced- The dot.com revolution is changing every aspect of business- Blue chip companies are under direct assault from new companies that nobody had even heard of last yearLiving on the Fault Line will reset the management agenda in the age of the Internet and is essential reading for all companies both old and new.* Simultaneous publication with HarperCollins US release* Guaranteed Business Book of the Month slots with key retailers* Major PR coverage across the media including FT, The Times, Telegraph, Guardian, Observer* Massive direct mail promotion to leading FT 500 multinationals* Crossing the Chasm has sold over 50,000 copies worldwide* Huge internet marketing campaign

You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else — probably better or cheaper. Many companies thrive during the early stages of their life cycle, reveling in bursts of energy and advancement, only to fall slack during periods of inertia and die out while others surge ahead. But some notable companies have figured out how to deal with Darwin at every phase of their evolution — making changes on the fly while fending off challenges from every quarter.Dealing with Darwin will help you understand your company's role in its market ecosystem; where your competitive advantage came from in the past and how it will change in the future; what kinds of differentiation will be most rewarded in your current marketplace; and how to transform your internal dynamics to overcome the inertia that threatens every bold innovation.Bestselling author Geoffrey Moore has consulted for dozens of major companies on this challenge of innovation versus inertia. But in the fall of 2002, he got an unprecedented offer from John Chambers, the CEO of Cisco Systems: unlimited access to Cisco's management processes, with permission to reveal exactly how Cisco continues to innovate relentlessly as a mature enterprise. This collaboration led to the case study that forms the heart of the book — not just an insider story but a masterpiece of management analysis.Dealing with Darwin, Moore's most ambitious work to date, offers nothing less than a new unified theory of the evolution of markets. Drawing on hundreds of different examples, Moore illuminates how established companies can prevent their own extinction — not by throwing resources wildly at every potential innovation, but by moving forward with precision, courage, and smart timing."Geoff Moore is the master at creating a vocabulary for management strategy that captures the competitive dynamics of the times. In Dealing with Darwin, he uses this signature skill to tackle the fundamental challenge of twenty-first-century business — how to create profitable growth in an increasingly competitive global economy. His models are helpful both for focusing innovation strategy and for improving productivity, and they have played an important role in the continuing evolution of our company."—John T. Chambers, President and Chief Executive Officer, Cisco Systems, Inc."Dealing with Darwin provides a lucid and engaging perspective on managing innovation, an integral component of Motorola's vision of seamless mobility. Moore's frameworks — his theory of innovation types, his ideas about the impact of business architecture on innovation, and his model for resource recycling to fund ongoing innovation efforts — all have relevant application in today's rapidly evolving and increasingly competitive marketplace."—Edward J. Zander, Chairman and Chief Executive Officer, Motorola"Globalization is driving everyone to rethink their innovation strategies, and that not only includes SAP but most of our customers as well. For some time we have been using the models and vocabulary outlined in this book to help chart our own future and to better understand our customers' changing needs. Geoff's experience and insight have made him a valued adviser during a time of critical transition in our industry."—Dr. Henning Kagerman, CEO, SAP AG"With Dealing with Darwin, Geoff Moore has provided the first practical guide to successfully navigate the dynamics of product and market innovation at all phases of the business cycle. This is a must read to successfully compete in the twenty-first century."—William T. Coleman, Chief Executive Officer, Cassatt Corporation; Cofounder and Former Chairman, BEA Systems, Inc."The book's provocative, well-illustrated lessons on innovation strategies are a breakthrough for Geoffrey Moore; he crosses the chasm from rapid-growth, high-tech companies to those facing maturity, slow growth, and commoditization."—Robert S. Kaplan, author of The Balanced Scorecard; Baker Foundation Professor, Harvard Business School"Dealing with Darwin is a lucid bridge that links good conceptual theory with good management practice. Geoffrey Moore gets it. His understanding of the management of innovation is without equal."—Clayton Christensen, Professor of Business Administration, Harvard Business School

Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.

Moore entwirft eine neue Management-Agenda fur das Internet-Zeitalter. Ein brillantes Navigationssystem, um die Tanker der Old Economy erfolgreich durch das Minenfeld der Dot.coms zu steuern.