Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

AvGeoffrey A. Moore

Häftad, Engelska, 1998

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260 kr

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Beskrivning

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Produktinformation

Utgivningsdatum:1998-08-01
Mått:61 x 92 x 7 mm
Vikt:369 g
Format:Häftad
Språk:Engelska
Antal sidor:240
Förlag:John Wiley and Sons Ltd
ISBN:9781841120638

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Mer om författaren

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

Recensioner i media

"Crossing the Chasm sollte die Bibel sein für High-Tech Unternehmen auf der Suche nach Lösungsmöglichkeiten für ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group

Innehållsförteckning

Preface to the Revised Edition ix Foreword xiiAcknowledgments xixPart I: Discovering the Chasm 1Introduction: If Bill Gates Can Be a Billionare 3Chapter 1 High-Tech Marketing Illusion 8Chapter 2: High-Tech Marketing Enlightenment 25Part II: Crossing The Chasm 59Chapter 3: The B-Day Analogy 61Chapter 4: Target the Point of Attack 86Chapter 5: Assemble the Invasion Force 103Chapter 6: Define the Battle 127Chapter 7: Launch the Invasion 158Conclusion: Leaving the Chasm Behind 183Index 207