Häftad, Engelska, 1998
Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
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Beskrivning
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Produktinformation
- Utgivningsdatum: 1998-08-01
- Mått: 61 x 92 x 7 mm
- Vikt: 369 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 240
- Förlag: John Wiley and Sons Ltd
- ISBN: 9781841120638
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Mer om författaren
Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.
Recensioner i media
"Crossing the Chasm sollte die Bibel sein für High-Tech Unternehmen auf der Suche nach Lösungsmöglichkeiten für ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group
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