Inside the Tornado (inbunden)
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Format
Trade PB
Språk
Engelska
Antal sidor
272
Utgivningsdatum
2011-03-20
Förlag
HarperCollins Publishers Inc
Dimensioner
204 x 135 x 16 mm
Vikt
220 g
ISBN
9780060745813

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

av Geoffrey A Moore, Geoffrey A Moore
(1 röst)
Trade PB,  Engelska, 2011-03-20
187
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Passar bra ihop

  1. Inside the Tornado
  2. +
  3. Peak Human

De som köpt den här boken har ofta också köpt Peak Human av Johan Norberg (häftad).

Köp båda 2 för 356 kr

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Geoffrey A Moore, Geoffrey A Moore

Övrig information

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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