Geoffrey A. Moore – författare
Visar alla böcker från författaren Geoffrey A. Moore. Handla med fri frakt och snabb leverans.
25 produkter
Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Häftad, 2014
280 kr
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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, …
Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
Häftad, 1998
192 kr
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark …
Zone to Win
Organizing to Compete in an Age of Disruption
Häftad, 2015
1,0 utav 5 stjärnor. Totalt antal röster: (1)
168 kr
Tillfälligt slut
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”Following up on the ferociously innovative ESCAPE VELOCITY, which served as the …
Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Häftad, 2011
4,0 utav 5 stjärnor. Totalt antal röster: (1)
183 kr
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses …
Inside the Tornado
Ljudbok, 2006
245 kr
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""Billions of dollars in company revenue appear from nowhere.They''re yours, and all you have to do is ship. Congratulations. You''ve managed to get your product across the chasm of market acceptance and into the tornado of market demand. It''s all you can do to keep up with orders and keep track …
Crossing the Chasm
Marketing and Selling Technology Project
E-bok, 2009
113 kr
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special …
Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
E-bok, 2009
113 kr
Lägg i varukorg
In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note. Once a product "crosses …
Living on the Fault Line, Revised Edition
Managing for Shareholder Value in Any Economy
E-bok, 2009
159 kr
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The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a …
Escape Velocity
Free Your Company's Future from the Pull of the Past
Inbunden, 2011
230 kr
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In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the …
Escape Velocity
Free Your Company''s Future from the Pull of the Past
E-bok, 2011
159 kr
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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient …
Escape Velocity
Free Your Company''s Future from the Pull of the Past
Ljudbok, 2011
172 kr
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“Readthis book to learn how to create a company as powerful as Apple.â€â€”Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and …
Crossing the Chasm
Marketing and Selling Technology Projects to Mainstream Customers
Ljudbok, 2012
411 kr
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech …
Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
E-bok, 2014
4,0 utav 5 stjärnor. Totalt antal röster: (1)
170 kr
Lägg i varukorg
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, …
Zone to Win
Organizing to Compete in an Age of Disruption
Ljudbok, 2017
426 kr
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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative Escape Velocity , which served as …
Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
Ljudbok, 2017
529 kr
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The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack …
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
Häftad, 2008
356 kr
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Living on the Fault Line
Managing for Shareholder Value in the Age of the Internet
Häftad, 2000
187 kr
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Living on the Fault Line is the long awaited new book from Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that have helped guide the high-tech revolution.Moore focuses on the most important business question for the early twenty-first century: the age of …
Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
Häftad, 2006
187 kr
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You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower …
New Influencers
A Marketer's Guide to the New Social Media
Av Paul Gillin, Geoffrey A Moore
Häftad, 2009
229 kr
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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional …
Inside the Tornado
Marketing Strategies from Silicon Valley's Cutting Edge
Häftad, 1998
4,0 utav 5 stjärnor. Totalt antal röster: (1)
157 kr
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Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring …
Old-Economy.com
Im Zeitalter des Internet Shareholder Value maximieren
E-bok, 2013
537 kr
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Old-Economy.com
Im Zeitalter des Internet Shareholder Value maximieren
Häftad, 2012
531 kr
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Moore entwirft eine neue Management-Agenda fur das Internet-Zeitalter. Ein brillantes Navigationssystem, um die Tanker der Old Economy erfolgreich durch das Minenfeld der Dot.coms zu steuern.
Das Tornado-Phänomen
Die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen können
Häftad, 2012
793 kr
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"Eine umsetzbare, revolutionäre Sicht auf das Marktgeschehen."manager magazin"Das Tornado-Phänomen" zeigt, welche Strategien erforderlich sind, um im Aufwind des Hyper-Wachstums schnellebiger Märkte die Marktführerschaft zu übernehmen. Durch einen Blick hinter die Kulissen erfährt der Leser, wie …
