Geoffrey A. Moore - Böcker
Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
299 kr
Skickas inom 3-6 vardagar
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
249 kr
Skickas inom 3-6 vardagar
Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
172 kr
Skickas inom 7-10 vardagar
256 kr
Skickas inom 3-6 vardagar
Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
174 kr
Skickas inom 5-8 vardagar
219 kr
Skickas
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
314 kr
Skickas inom 3-6 vardagar
Living on the Fault Line
Managing for Shareholder Value in the Age of the Internet
177 kr
Skickas inom 7-10 vardagar
Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
177 kr
Skickas inom 7-10 vardagar
223 kr
Skickas inom 11-20 vardagar
149 kr
Skickas inom 7-10 vardagar
520 kr
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Das Tornado-Phänomen
Die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen können
776 kr
Skickas inom 10-15 vardagar
323 kr
Skickas inom 3-6 vardagar