Paul Gillin – författare
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7 produkter
Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Av Paul Gillin, Eric Schwartzman
Inbunden, 2011
227 kr
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The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions …
Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Av Eric Schwartzman, Paul Gillin
E-bok, 2010
277 kr
Lägg i varukorg
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions …
Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Av Eric Schwartzman, Paul Gillin
E-bok, 2010
271 kr
Lägg i varukorg
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions …
Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim
Av Greg Gianforte, Paul Gillin
Häftad
248 kr
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Secrets of Social Media Marketing
How to Use Online Conversations & Customer Communities to Turbo-Charge Your Business!
Av Paul Gillin
Häftad, 2008
221 kr
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Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are …
New Influencers
A Marketer's Guide to the New Social Media
Av Paul Gillin, Geoffrey A Moore
Häftad, 2009
229 kr
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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional …
Joy of Geocaching
How to Find Health, Happiness & Creative Energy Through a Worldwide Treasure Hunt
Av Paul Gillin
Häftad, 2010
238 kr
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Describing the exciting and adventurous world surrounding geocaching -- a world-wide hunt in which treasures are located using global positioning system (GPS) devices -- this manual offers an understanding and application of the principles and best practices of the sport as well as information on …