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Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

In a rundown apartment building, in an unnamed city in Uruguay, a father and daughter close themselves off from the world."The world is this house," says Clara, and the rooftop becomes their last recess of freedom. A pet canary is their only witness. As Clara’s connection to the outside is stripped away—the neighbor who stops coming by, the lover whose existence is only known by a pregnancy—desperation and paranoia take hold. It's a stifling embrace, and we are there with her, our narrator, dreading what we know the future holds.

A revolutionary new system for generating the next big marketing ideas and opportunitiesAccording to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities.Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.

The rich and varied 21st-century playwriting scene of Uruguay is showcased in this eclectic and fascinating collection, bringing together the work of established figures with that of provocative emerging artists, all published in English for the first time.Spanning several generations, the six award-winning dramatists featured in this volume are leading figures in shaping Uruguay’s vibrant contemporary theatre landscape. Rooted in their experiences in Uruguay, while also looking out to the world beyond, their plays encompass styles ranging from realism to autofiction, and engage with themes including the challenges of parenthood, the search for identity, the legacies of Uruguay’s literary giants, the processes and risks of making art, the limits between fiction and reality, and violence against women in contemporary society.The result of extensive research by co-editors Sophie Stevens and William Gregory, and featuring a comprehensive introduction by Stevens and foreword by translator and academic Adam Versényi, The Methuen Drama Book of Contemporary Uruguayan Plays offers an insight into a new-writing ecology of extraordinary range and depth that resonates far beyond the Río de la Plata. In Ana Versus Death by Gabriel Calderón, translated by Stephen Brown, the eponymous protagonist embarks on a dangerous mission to save her son’s life when he is diagnosed with cancer; in They All Sleep at Siesta Time by Leonor Courtoisie, translated by William Gregory, three young friends take a road-trip across rural Uruguay to rescue a dying armadillo and, perhaps, themselves; in Basic Notions for the Construction of Bridges by Jimena Márquez, translated by Catherine Boyle, a group of actors struggles to devise a play in honour of the revered Uruguayan writer Mario Benedetti; in I Will Give You Verses, Not Children by Marianella Morena, translated by Kate Eaton, the life and death of pioneering poet Delmira Agustini is the starting-point for an exploration of ongoing misogyny; in Prelude to Anne by Sandra Massera, translated by Rachel Toogood, a playwright wrestles with the responsibility of writing a play about Anne Frank, and in Emotional Terror by Josefina Trías, translated by Sophie Stevens, a break-up leads a dramatist to delve into the writing process itself, and its capacity to heal.This anthology has been published within the framework of the IDA Translation Support Programme.

The rich and varied 21st-century playwriting scene of Uruguay is showcased in this eclectic and fascinating collection, bringing together the work of established figures with that of provocative emerging artists, all published in English for the first time.Spanning several generations, the six award-winning dramatists featured in this volume are leading figures in shaping Uruguay’s vibrant contemporary theatre landscape. Rooted in their experiences in Uruguay, while also looking out to the world beyond, their plays encompass styles ranging from realism to autofiction, and engage with themes including the challenges of parenthood, the search for identity, the legacies of Uruguay’s literary giants, the processes and risks of making art, the limits between fiction and reality, and violence against women in contemporary society.The result of extensive research by co-editors Sophie Stevens and William Gregory, and featuring a comprehensive introduction by Stevens and foreword by translator and academic Adam Versényi, The Methuen Drama Book of Contemporary Uruguayan Plays offers an insight into a new-writing ecology of extraordinary range and depth that resonates far beyond the Río de la Plata. In Ana Versus Death by Gabriel Calderón, translated by Stephen Brown, the eponymous protagonist embarks on a dangerous mission to save her son’s life when he is diagnosed with cancer; in They All Sleep at Siesta Time by Leonor Courtoisie, translated by William Gregory, three young friends take a road-trip across rural Uruguay to rescue a dying armadillo and, perhaps, themselves; in Basic Notions for the Construction of Bridges by Jimena Márquez, translated by Catherine Boyle, a group of actors struggles to devise a play in honour of the revered Uruguayan writer Mario Benedetti; in I Will Give You Verses, Not Children by Marianella Morena, translated by Kate Eaton, the life and death of pioneering poet Delmira Agustini is the starting-point for an exploration of ongoing misogyny; in Prelude to Anne by Sandra Massera, translated by Rachel Toogood, a playwright wrestles with the responsibility of writing a play about Anne Frank, and in Emotional Terror by Josefina Trías, translated by Sophie Stevens, a break-up leads a dramatist to delve into the writing process itself, and its capacity to heal.This anthology has been published within the framework of the IDA Translation Support Programme.

The Kew Temperate Plant Families Identification Handbook brings together the combined knowledge of Kew experts in a guide to the commonly encountered plants of temperate regions. The Royal Botanic Gardens, Kew is a centre of expertise for cultivating a range of plants from around the world, especially temperate plants which are grown in the Arboretum, Alpine House and Temperate House, as well as at Wakehurst. In this book, Kew’s experts have accumulated an unsurpassed practical knowledge of the plants they encounter, both scientific and horticultural.100 plant families are described in detail and richly illustrated with photographs showing the important identification characters, along with distribution maps, line drawings and herbarium sheets. This book is the primary resource for plant identification for those working in temperate regions around the world.