Alessandro M. Peluso – författare
Visar alla böcker från författaren Alessandro M. Peluso. Handla med fri frakt och snabb leverans.
6 produkter
Non-Fungible Tokens (NFTs)
Examining the Impact on Consumers and Marketing Strategies
Av Andrea Sestino, Gianluigi Guido m. fl.
Inbunden, 2022
455 kr
Lägg i varukorg
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that …
Non-Fungible Tokens (NFTs)
Examining the Impact on Consumers and Marketing Strategies
Av Alessandro M. Peluso, Gianluigi Guido m. fl.
E-bok, 2022
588 kr
Lägg i varukorg
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that …
Inside the Green Mind
Drivers, Barriers and Misconceptions in Sustainable Consumption
Av Ludovica Serafini, Alessandro M. Peluso
Inbunden, 2026
442 kr
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This book explores the intricate dynamics of sustainable consumption, focusing on the gap between consumer perceptions and actual impact. Despite widespread endorsement of sustainability, high-impact behaviors remain underadopted and misperceived. Through a unique blend of systematic literature …
Inside the Green Mind
Drivers, Barriers and Misconceptions in Sustainable Consumption
Av Alessandro M. Peluso, Ludovica Serafini
E-bok, 2026
555 kr
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This book explores the intricate dynamics of sustainable consumption, focusing on the gap between consumer perceptions and actual impact. Despite widespread endorsement of sustainability, high-impact behaviors remain underadopted and misperceived. Through a unique blend of systematic literature …
Age and the Internet
How Aging Shapes Consumer Responses to Online Communication
Av Giovanni Pino, Antea Gambicorti m. fl.
Inbunden, 2027
471 kr
Kommande
This book explores the intricate relationship between age and online communication, offering a comprehensive analysis of how aging influences consumer responses to digital information. As the global population ages, understanding these dynamics is crucial for marketers and researchers alike. …
Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Av Gianluigi Guido, M. Irene Prete m. fl.
Häftad, 2016
687 kr
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This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a …
