Alessandro M. Peluso - Böcker
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3 produkter
3 produkter
Non-Fungible Tokens (NFTs)
Examining the Impact on Consumers and Marketing Strategies
Inbunden, Engelska, 2022
442 kr
Skickas inom 10-15 vardagar
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk.
Inside the Green Mind
Drivers, Barriers and Misconceptions in Sustainable Consumption
Inbunden, Engelska, 2026
461 kr
Kommande
This book explores the intricate dynamics of sustainable consumption, focusing on the gap between consumer perceptions and actual impact. Despite widespread endorsement of sustainability, high-impact behaviors remain underadopted and misperceived. Through a unique blend of systematic literature review, qualitative interviews, and a comprehensive survey of the Italian population, the authors investigate the barriers and drivers of sustainable consumption. They pay particular attention to the perceived impact and sacrifices associated with transformative shifts in consumption patterns, offering a nuanced understanding of sustainable decision-making.Key concepts include consumer misperceptions, behavioral barriers, and the cultural narratives shaping sustainability discourses in Italy. The authors provide original insights into the psychological traits influencing sustainable choices, making this book a must-read for those interested in aligning consumer behavior with high-impact sustainable practices. By uncovering the misalignments between intentions and behaviors, the book contributes to climate action debates and offers actionable insights for policymakers and practitioners.Ideal for scholars, educators, and policymakers, this book is a valuable resource for anyone interested in promoting effective climate engagement strategies. It is particularly relevant for those in marketing, consumer behavior, psychology, and environmental studies, offering evidence-based insights to lower perceived barriers and encourage high-impact behaviors.
Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Häftad, Engelska, 2016
668 kr
Skickas inom 5-8 vardagar
This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.