Andrea Sestino – författare
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5 produkter
Non-Fungible Tokens (NFTs)
Examining the Impact on Consumers and Marketing Strategies
Av Andrea Sestino, Gianluigi Guido m. fl.
Inbunden, 2022
455 kr
Lägg i varukorg
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that …
Non-Fungible Tokens (NFTs)
Examining the Impact on Consumers and Marketing Strategies
Av Alessandro M. Peluso, Gianluigi Guido m. fl.
E-bok, 2022
588 kr
Lägg i varukorg
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that …
Digital Paradigm Shift for a New Business DNA
Implications for Business, Consumers, and Societies
Av Andrea Sestino, Luigi Nasta
Inbunden, 2025
511 kr
Lägg i varukorg
This book explores the crucial role of “remembering” the fundamental purpose of firms’ existence especially in today’s context: Meeting individuals’ and societal needs. Through seven chapters, the book shed light on the issue of the integration of new technologies within value propositions, by …
Digital Paradigm Shift for a New Business DNA
Implications for Business, Consumers, and Societies
Av Luigi Nasta, Andrea Sestino
E-bok, 2024
672 kr
Lägg i varukorg
This book explores the crucial role of “remembering” the fundamental purpose of firms’ existence especially in today’s context: Meeting individuals’ and societal needs. Through seven chapters, the book shed light on the issue of the integration of new technologies within value propositions, by …
Digital Paradigm Shift for a New Business DNA
Implications for Business, Consumers, and Societies
Av Andrea Sestino, Luigi Nasta
Häftad, 2026
511 kr
Lägg i varukorg
This book explores the crucial role of “remembering” the fundamental purpose of firms’ existence especially in today’s context: Meeting individuals’ and societal needs. Through seven chapters, the book shed light on the issue of the integration of new technologies within value propositions, by …