Gianluigi Guido – författare
Visar alla böcker från författaren Gianluigi Guido. Handla med fri frakt och snabb leverans.
13 produkter
Salience of Marketing Stimuli
An Incongruity-Salience Hypothesis on Consumer Awareness
Inbunden, 2001
1688 kr
Lägg i varukorg
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual …
Sustainable Luxury Brands
Evidence from Research and Implications for Managers
Av Cesare Amatulli, Matteo De Angelis m. fl.
Inbunden, 2017
1688 kr
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This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of …
Sustainable Luxury Brands
Evidence from Research and Implications for Managers
Av Gianluigi Guido, Michele Costabile m. fl.
E-bok, 2017
2309 kr
Lägg i varukorg
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of …
Sustainable Luxury Brands
Evidence from Research and Implications for Managers
Av Cesare Amatulli, Matteo De Angelis m. fl.
Häftad, 2018
1688 kr
Lägg i varukorg
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of …
Salience of Marketing Stimuli
An Incongruity-Salience Hypothesis on Consumer Awareness
Häftad, 2012
1688 kr
Lägg i varukorg
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual …
Salience of Marketing Stimuli
An Incongruity-Salience Hypothesis on Consumer Awareness
E-bok, 2012
2174 kr
Lägg i varukorg
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual …
Non-Fungible Tokens (NFTs)
Examining the Impact on Consumers and Marketing Strategies
Av Andrea Sestino, Gianluigi Guido m. fl.
Inbunden, 2022
455 kr
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This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that …
Non-Fungible Tokens (NFTs)
Examining the Impact on Consumers and Marketing Strategies
Av Alessandro M. Peluso, Gianluigi Guido m. fl.
E-bok, 2022
588 kr
Lägg i varukorg
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that …
Godfather Marketing
Prophecies for the Markets of the Future
Inbunden, 2024
1464 kr
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In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before …
Godfather Marketing
Prophecies for the Markets of the Future
E-bok, 2024
1798 kr
Lägg i varukorg
In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before …
Godfather Marketing
Prophecies for the Markets of the Future
Häftad, 2025
1464 kr
Lägg i varukorg
In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before …
Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Av Gianluigi Guido, M. Irene Prete m. fl.
Häftad, 2016
687 kr
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This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a …
Behind Ethical Consumption
Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
Häftad, 2009
613 kr
Tillfälligt slut
This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new …
