M. Irene Prete – författare
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1 produkter
Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Av Gianluigi Guido, M. Irene Prete m. fl.
Häftad, 2016
687 kr
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This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a …