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    1. Ekonomi och Ledarskap
    2. Ledarskapsböcker
    3. Projektledning

    Sustainable Luxury Brands

    Evidence from Research and Implications for Managers

    AvCesare Amatulli,Matteo De Angelis

    Inbunden, Engelska, 2017

    Del i serien Palgrave Advances in Luxury

    1 656 kr

    Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

    Fler format och utgåvor

    Häftad

    1 656 kr

    Beskrivning

    This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

    Produktinformation

    • Utgivningsdatum:2017-02-07
    • Mått:148 x 210 x 20 mm
    • Vikt:466 g
    • Format:Inbunden
    • Språk:Engelska
    • Serie:Palgrave Advances in Luxury
    • Antal sidor:244
    • Upplaga:17001
    • Förlag:Palgrave Macmillan
    • ISBN:9781137601582

    Utforska kategorier

    • Projektledning inom Ekonomi och Ledarskap
    • Försäljning och marknadsföring inom Ekonomi och Ledarskap

    Mer om författaren

    Cesare Amatulli is Assistant Professor of Marketing at the University of Bari, Italy. He has been a Visiting Professor at LUISS University, Italy, and Visiting Researcher at the Ross School of Business, University of Michigan, US, and at University of Hertfordshire, UK. He has published articles in major international referred journals, such as Journal of Business Research and Psychology & Marketing.Matteo De Angelis is Associate Professor of Marketing at LUISS University, Italy, and has been a Visiting Scholar at Kellogg School of Management, US and a Visiting Professor at the University of Wisconsin, US. His articles have been published in journals such as Journal of Marketing Research, Psychological Science and Journal of the Academy of Marketing Science.Michele Costabile is Professor of Management and Marketing at LUISS University, Italy. He has been a visiting scholar at Northwestern University, Kellogg Graduate School of Management, US, and research assistant at Harvard University, US. He has also been an advisor for many mid-sized Italian companies and big global corporations.Gianluigi Guido is Professor of Marketing at University of Salento at Lecce, Italy. He has been a Professor of Marketing in many Italian universities and visiting researcher at the University of Florida at Gainesville and at Stanford University. He has published fourteen books and almost 200 articles in major scholarly journals.

    Innehållsförteckning

    • Introduction: Sustainability in Luxury Branding.- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes.- Chapter 2 Luxury, Sustainability and “Made in”.- Chapter 3 Luxury Consumption and Sustainability.- Chapter 4 Sustainability across Industries.- Chapter 5 Insights from Key Topics in Sustainable Luxury Research.- Conclusions.
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