Giovanni Pino is an Associate Professor of Business Management at the University of Chieti-Pescara (Italy). His research focuses on sustainable consumption behavior, the adoption of new digital technologies, and marketing communications. He has led internationally funded research projects on these topics and has published in scholarly journals, such as the International Journal of Research in Marketing, the Journal of Business Research, and the Journal of Advertising Research.Antea Gambicorti is an Assistant Professor of Marketing at the Vienna University of Economics and Business – WU (Austria). Her research focuses on consumer behavior and well-being, with a particular interest in consumer responses to craft and handmade products, the role of groundedness in consumers’ lives, and older consumers’ behavior in online communication. She has published in scholarly journals, such as the International Journal of Management Reviews and the Journal of Interactive Marketing.Alessandro M. Peluso is a Full Professor of Business Management at the University of Salento, Lecce, and an Adjunct Professor of Sustainable Marketing at LUISS Guido Carli University, Rome (Italy). His research focuses on social communication, elderly consumer behavior, and sustainable consumption. He has published several articles in scholarly journals, including the Journal of Business Ethics, the Journal of Consumer Research, and the Journal of Marketing Research.

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• Chapter 1: Understanding Older Consumers’ Online Behavior: Why It Matters.- Chapter 2: Older Consumers and Online Communication: State of the Art.- Chapter 3: Older Consumers, Technology, and Online Behavior.- Chapter 4: Consumers’ Age and Their Reliance on Electronic Word-of-Mouth.- Chpater 5: The Influence of Online Reviewers’ Age on Older Consumers’Decisions.- Chapter 6: How Consumers’ Age Affects Their Reaction to Companies’ Sustainability Messages.- Chapter 7: Conclusions and Avenues for Future Investigations.