Age and the Internet

How Aging Shapes Consumer Responses to Online Communication

Inbunden, Engelska, 2026

656 kr

Kommande

Beskrivning

This book explores the intricate relationship between age and online communication, offering a comprehensive analysis of how aging influences consumer responses to digital information. As the global population ages, understanding these dynamics is crucial for marketers and researchers alike. Covering key concepts such as older consumers’ trust in online reviews, their purchasing preferences, and their responses to corporate sustainability messages, the book adds a novel perspective to a field dominated by research into younger consumers. Through empirical studies, the authors provide actionable insights for communication specialists, highlighting the importance of tailoring strategies to different age groups. This book is a must-read for those seeking to enhance their understanding of consumer behavior in the digital age.

Produktinformation

Utgivningsdatum:2026-09-15
Mått:148 x 210 x undefined mm
Format:Inbunden
Språk:Engelska
Antal sidor:102
Förlag:Springer Nature Switzerland AG
ISBN:9783032297969

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Mer om författaren

Giovanni Pino is an Associate Professor of Business Management at the University of Chieti-Pescara (Italy). His research focuses on sustainable consumption behavior, the adoption of new digital technologies, and marketing communications. He has led internationally funded research projects on these topics and has published in scholarly journals, such as the International Journal of Research in Marketing, the Journal of Business Research, and the Journal of Advertising Research.Antea Gambicorti is an Assistant Professor of Marketing at the Vienna University of Economics and Business – WU (Austria). Her research focuses on consumer behavior and well-being, with a particular interest in consumer responses to craft and handmade products, the role of groundedness in consumers’ lives, and older consumers’ behavior in online communication. She has published in scholarly journals, such as the International Journal of Management Reviews and the Journal of Interactive Marketing.Alessandro M. Peluso is a Full Professor of Business Management at the University of Salento, Lecce, and an Adjunct Professor of Sustainable Marketing at LUISS Guido Carli University, Rome (Italy). His research focuses on social communication, elderly consumer behavior, and sustainable consumption. He has published several articles in scholarly journals, including the Journal of Business Ethics, the Journal of Consumer Research, and the Journal of Marketing Research.

Innehållsförteckning

Chapter 1: Understanding Older Consumers’ Online Behavior: Why It Matters.- Chapter 2: Older Consumers and Online Communication: State of the Art.- Chapter 3: Older Consumers, Technology, and Online Behavior.- Chapter 4: Consumers’ Age and Their Reliance on Electronic Word-of-Mouth.- Chpater 5: The Influence of Online Reviewers’ Age on Older Consumers’Decisions.- Chapter 6: How Consumers’ Age Affects Their Reaction to Companies’ Sustainability Messages.- Chapter 7: Conclusions and Avenues for Future Investigations.