Giovanni Pino – författare
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2 produkter
Age and the Internet
How Aging Shapes Consumer Responses to Online Communication
Av Giovanni Pino, Antea Gambicorti m. fl.
Inbunden, 2027
471 kr
Kommande
This book explores the intricate relationship between age and online communication, offering a comprehensive analysis of how aging influences consumer responses to digital information. As the global population ages, understanding these dynamics is crucial for marketers and researchers alike. …
Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Av Gianluigi Guido, M. Irene Prete m. fl.
Häftad, 2016
687 kr
Lägg i varukorg
This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a …