Carlos Velasco – författare

Most of our everyday life experiences are multisensory in nature; that is, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience you can think of, such as eating a meal or going to the cinema, involves a magnificent sensory world.In recent years, many of these experiences have been increasingly transformed and capitalised on through advancements that adapt the world around us - through technology, products, and services - to suit our ever more computerised environment.Multisensory Experiences: Where the senses meet technology looks at this trend and offers a comprehensive introduction to the dynamic world of multisensory experiences and design. It takes the reader from the fundamentals of multisensory experiences, through the relationship between the senses and technology, to finally what the future of those experiences may look like, and our responsibility in it.This book empowers you to shape your own and other people''s experiences by considering the multisensory worlds that we live in through a journey that marries science and practice. It also shows how we can take advantage of the senses and how they shape our experiences through intelligent technological design.

Most of our everyday life experiences are multisensory in nature; that is, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience you can think of, such as eating a meal or going to the cinema, involves a magnificent sensory world. In recent years, many of these experiences have been increasingly transformed and capitalised on through advancements that adapt the world around us - through technology, products, and services - to suit our ever more computerised environment. Multisensory Experiences: Where the senses meet technology looks at this trend and offers a comprehensive introduction to the dynamic world of multisensory experiences and design. It takes the reader from the fundamentals of multisensory experiences, through the relationship between the senses and technology, to finally what the future of those experiences may look like, and our responsibility in it. This book empowers you to shape your own and other people's experiences by considering the multisensory worlds that we live in through a journey that marries science and practice. It also shows how we can take advantage of the senses and how they shape our experiences through intelligent technological design.

Most of our everyday life experiences are multisensory in nature, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience, such as eating a meal or going to the cinema, involves a magnificently complex sensory world. In recent years, many of these experiences have been increasingly transformed through technological advancements such as multisensory devices and intelligent systems. This book takes the reader on a journey that begins with the fundamentals of multisensory experiences, moves through the relationship between the senses and technology, and finishes by considering what the future of those experiences might look like, and our responsibility in it.This new edition seeks to further empower the reader to shape their own and other people's experiences by considering the multisensory worlds in which we live. It includes updated content on new technologies such as generative AI, and further development of an ethical framework around multisensory experiences. This book is a powerful and personal story about the authors' passion for, and viewpoint on, multisensory experiences.

Most of our everyday life experiences are multisensory in nature, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience, such as eating a meal or going to the cinema, involves a magnificently complex sensory world. In recent years, many of these experiences have been increasingly transformed through technological advancements such as multisensory devices and intelligent systems. This book takes the reader on a journey that begins with the fundamentals of multisensory experiences, moves through the relationship between the senses and technology, and finishes by considering what the future of those experiences might look like, and our responsibility in it.This new edition seeks to further empower the reader to shape their own and other people's experiences by considering the multisensory worlds in which we live. It includes updated content on new technologies such as generative AI, and further development of an ethical framework around multisensory experiences. This book is a powerful and personal story about the authors' passion for, and viewpoint on, multisensory experiences.

Most of our everyday life experiences are multisensory in nature, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience, such as eating a meal or going to the cinema, involves a magnificently complex sensory world. In recent years, many of these experiences have been increasingly transformed through technological advancements such as multisensory devices and intelligent systems. This book takes the reader on a journey that begins with the fundamentals of multisensory experiences, moves through the relationship between the senses and technology, and finishes by considering what the future of those experiences might look like, and our responsibility in it.This new edition seeks to further empower the reader to shape their own and other people's experiences by considering the multisensory worlds in which we live. It includes updated content on new technologies such as generative AI, and further development of an ethical framework around multisensory experiences. This book is a powerful and personal story about the authors' passion for, and viewpoint on, multisensory experiences.

How do people experience products, brands, and digital environments through their senses and awareness?Drawing on philosophy, psychology, marketing, and neuroscience, Consumer Consciousness examines how our engagement with everyday consumption and digital experiences can be enhanced or disrupted by technology. Conscious awareness through touch, sight, sound, and even virtual experiences shape our perception, decision-making, and well-being. Central to this argument is the concept up the conscioumer: an ethically aware, reflective, and engaged individual, whose market choices align with personal, societal, and environmental values. Olivia Petit and Carlos Velasco highlight the role of unconscious mechanisms by tracing the historical and philosophical evolution of the consumer, advocating for a renewed focus on conscious experience as a tool for empowerment. Multisensory marketing, sensory ecosystems, and immersive technologies are shown not only to influence perception, but also to expand the possibilities of reflective and meaningful engagement.Emerging technologies such as Artificial intelligence, IoT, XR, and robotics, are reshaping consumer consciousness, creating hybrid human-technology assemblages which challenge traditional notions of agency. The ethical stakes of these developments are high: Petit and Velasco make the case for responsible design, meta-cognitive capacities, and societal frameworks that foster well-being and sustainability. More than a theoretical exploration, Consumer Consciousness offers a practical and philosophical guide to understanding and cultivating conscious consumption.

How do people experience products, brands, and digital environments through their senses and awareness?Drawing on philosophy, psychology, marketing, and neuroscience, Consumer Consciousness examines how our engagement with everyday consumption and digital experiences can be enhanced or disrupted by technology. Conscious awareness through touch, sight, sound, and even virtual experiences shape our perception, decision-making, and well-being. Central to this argument is the concept up the conscioumer: an ethically aware, reflective, and engaged individual, whose market choices align with personal, societal, and environmental values. Olivia Petit and Carlos Velasco highlight the role of unconscious mechanisms by tracing the historical and philosophical evolution of the consumer, advocating for a renewed focus on conscious experience as a tool for empowerment. Multisensory marketing, sensory ecosystems, and immersive technologies are shown not only to influence perception, but also to expand the possibilities of reflective and meaningful engagement.Emerging technologies such as Artificial intelligence, IoT, XR, and robotics, are reshaping consumer consciousness, creating hybrid human-technology assemblages which challenge traditional notions of agency. The ethical stakes of these developments are high: Petit and Velasco make the case for responsible design, meta-cognitive capacities, and societal frameworks that foster well-being and sustainability. More than a theoretical exploration, Consumer Consciousness offers a practical and philosophical guide to understanding and cultivating conscious consumption.

From the earliest stone tools to the latest AI-driven innovations, our relationship with food has always been shaped by technology. In “Digital dining: New innovations in food and technology”, Charles Spence and Carlos Velasco explore how emerging digital tools and technologies, such as smartphones, 3D printing, artificial intelligence, robots, and extended reality, are transforming the way we prepare, consume, and experience food. Diving into the intersections of tradition and innovation, culture and science, this book offers a thought-provoking journey through the world of gastrophysics and multisensory experience design. Will digital technology enrich our culinary experiences or erode the human touch? With insights from leading experts, real-world applications, and a critical lens on the ethical and cultural implications, this book invites readers to explore the tantalising possibilities and challenges of a rapidly changing food landscape. Whether you are a researcher, food enthusiast, a tech innovator, or a curious thinker, this book will provide you with a new lens to see, taste, and experience the future of food.

From the earliest stone tools to the latest AI-driven innovations, our relationship with food has always been shaped by technology. In “Digital dining: New innovations in food and technology”, Charles Spence and Carlos Velasco explore how emerging digital tools and technologies, such as smartphones, 3D printing, artificial intelligence, robots, and extended reality, are transforming the way we prepare, consume, and experience food. Diving into the intersections of tradition and innovation, culture and science, this book offers a thought-provoking journey through the world of gastrophysics and multisensory experience design. Will digital technology enrich our culinary experiences or erode the human touch? With insights from leading experts, real-world applications, and a critical lens on the ethical and cultural implications, this book invites readers to explore the tantalising possibilities and challenges of a rapidly changing food landscape. Whether you are a researcher, food enthusiast, a tech innovator, or a curious thinker, this book will provide you with a new lens to see, taste, and experience the future of food.

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.