Olivia Petit is an Associate Professor at KEDGE Business School. She earned her PhD at Aix-Marseille University, France, and her thesis received the Nestlé Foundation and EMAC McKinsey Marketing Dissertation Awards. HHer research focuses on consumer neuroscience, sensory and digital marketing. She investigates consumer embodiment in avatars and its impact on wellbeing, in research supported by the French National Research Agency (ANR) through the METAVETRE project (ANR-23-CE26-0015).Carlos Velasco is a Professor at BI Norwegian Business School and co-founder of the Centre for Multisensory Marketing. Carlos received his D.Phil. in Experimental Psychology from Oxford University, after which he worked in a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human-Computer Interaction. For more information, visit https://carlosvelasco.info/

Consumer Consciousness: From Sensation to Digital Perception is essential reading as AR/VR, spatial computing, and multimodal AI turn marketplaces into immersive environments. Petit and Velasco show how sensory, affective, spatial, and temporal cues don't just influence users in these worlds, they construct what consumers notice, feel, and value. If you build or study immersive experiences, this book offers a rigorous framework for designing meaningful-and responsible-interactions in a reality that is increasingly blended.

• 1: Introduction to consumer consciousness 2: What is a consumer? 3: Consumer without consciousness 4: Consumer with consciousness 5: How multisensory marketing can affect consciousness 6: Multisensory marketing throughout the customer journey 7: Consumer consciousness in multisensory XReality 8: Artificial intelligence-powered technologies in (customer) experiences 9: Digital consciousness 10: Consumer well-being 11: Rethinking consumption through consciousness: The new conscioumer

Olivia Petit is an Associate Professor at KEDGE Business School. She earned her PhD at Aix-Marseille University, France, and her thesis received the Nestlé Foundation and EMAC McKinsey Marketing Dissertation Awards. HHer research focuses on consumer neuroscience, sensory and digital marketing. She investigates consumer embodiment in avatars and its impact on wellbeing, in research supported by the French National Research Agency (ANR) through the METAVETRE project (ANR-23-CE26-0015).Carlos Velasco is a Professor at BI Norwegian Business School and co-founder of the Centre for Multisensory Marketing. Carlos received his D.Phil. in Experimental Psychology from Oxford University, after which he worked in a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human-Computer Interaction. For more information, visit https://carlosvelasco.info/

Consumer Consciousness: From Sensation to Digital Perception is essential reading as AR/VR, spatial computing, and multimodal AI turn marketplaces into immersive environments. Petit and Velasco show how sensory, affective, spatial, and temporal cues don't just influence users in these worlds, they construct what consumers notice, feel, and value. If you build or study immersive experiences, this book offers a rigorous framework for designing meaningful-and responsible-interactions in a reality that is increasingly blended.

• 1: Introduction to consumer consciousness 2: What is a consumer? 3: Consumer without consciousness 4: Consumer with consciousness 5: How multisensory marketing can affect consciousness 6: Multisensory marketing throughout the customer journey 7: Consumer consciousness in multisensory XReality 8: Artificial intelligence-powered technologies in (customer) experiences 9: Digital consciousness 10: Consumer well-being 11: Rethinking consumption through consciousness: The new conscioumer

Olivia Petit is an Associate Professor at KEDGE Business School. She earned her PhD at Aix-Marseille University, France, and her thesis received the Nestlé Foundation and EMAC McKinsey Marketing Dissertation Awards. HHer research focuses on consumer neuroscience, sensory and digital marketing. She investigates consumer embodiment in avatars and its impact on wellbeing, in research supported by the French National Research Agency (ANR) through the METAVETRE project (ANR-23-CE26-0015).Carlos Velasco is a Professor at BI Norwegian Business School and co-founder of the Centre for Multisensory Marketing. Carlos received his D.Phil. in Experimental Psychology from Oxford University, after which he worked in a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human-Computer Interaction. For more information, visit https://carlosvelasco.info/

Consumer Consciousness: From Sensation to Digital Perception is essential reading as AR/VR, spatial computing, and multimodal AI turn marketplaces into immersive environments. Petit and Velasco show how sensory, affective, spatial, and temporal cues don't just influence users in these worlds, they construct what consumers notice, feel, and value. If you build or study immersive experiences, this book offers a rigorous framework for designing meaningful-and responsible-interactions in a reality that is increasingly blended.

• 1: Introduction to consumer consciousness 2: What is a consumer? 3: Consumer without consciousness 4: Consumer with consciousness 5: How multisensory marketing can affect consciousness 6: Multisensory marketing throughout the customer journey 7: Consumer consciousness in multisensory XReality 8: Artificial intelligence-powered technologies in (customer) experiences 9: Digital consciousness 10: Consumer well-being 11: Rethinking consumption through consciousness: The new conscioumer