Multisensory Experiences

Carlos Velasco is Associate Professor in the Department of Marketing at the BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. Carlos received his D.Phil. in Experimental Psychology from Oxford University, after which he worked on a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human-Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. Carlos has worked with a number of companies from around the world on topics such as multisensory experiences, food and drink, branding, and consumer research. For more information, visit https://carlosvelasco.infoMarianna Obrist is Professor of Multisensory Interfaces in the Department of Computer Science at University College London (UCL), and Deputy Director (Digital Health) for the UCL Institute of Healthcare Engineering. Previously, she was Professor of Multisensory Experiences at the University of Sussex and a Marie Curie Fellow at Newcastle University, UK. She holds a Ph.D. in Human-Computer Interaction (HCI) from the University of Salzburg, Austria. Internationally recognised for pioneering Multisensory HCI research, Marianna's work significantly impacts various domains, from immersive experience design to health and wellbeing applications, emphasising touch, taste, and smell as powerful sensory modalities for future interfaces.

'In this fantastically illustrated, and substantially revised edition of Multisensory Experiences, the reader gets a very real sense of the excitement currently swirling around the world of multisensory experience design. Providing a range of contemporary multisensory examples at the frontiers of art and science from around the globe, the new edition effectively highlights how the latest developments in technology such as AI, VR, AR, and robotics are now seamlessly being integrated into a wide range of multisensory experiences spanning the reality-virtuality continuum, and take the reader on an exciting journey of multisensory experience design for future space travel. Readers interested in multisensory experience design will find a wealth of intriguing examples and inspiring ideas within this timely new edition.

• 1: The Exciting World of Multisensory Experiences 2: The Fundamentals of Multisensory Experiences 3: The Human Senses meet Technology 4: From the Known to the Unknown Future 5: Laws of Multisensory Experiences