Multisensory Experiences

Carlos Velasco is an Associate Professor at the Department of Marketing, BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. He also holds a Research Fellowship at the SCHI Lab, Sussex University (UK). Carlos received his D.Phil. in Experimental Psychology from Oxford University. His work is at the intersection between Psychology, Marketing, and Human-Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. Carlos has worked with a number of companies from all around the world on multisensory experiences.Marianna Obrist is Professor of Multisensory Experiences and, before joining UCL, she was head of the Sussex Computer Human Interaction (SCHI 'sky') Lab at the School of Engineering and Informatics at the University of Sussex (United Kingdom). Her research ambition is to establish touch, taste, and smell as interaction modalities in human-computer interaction. She was selected Young Scientist 2017 and 2018 to attend the WEF in China, and become an inaugural member of the ACM Future of Computing Academy. Marianna received her PhD in Human-Computer Interaction from the University of Salzburg (Austria), was a Marie Curie Fellow at Newcastle University (United Kingdom), and is a Visiting Professor at the Royal College of Art.

Traveling and eating are experiences of the five senses. We recognize the world through the window of the five senses. However, for a long time, only the visual and auditory windows were open to the digital world. This book introduces, with rich examples, how state-of-the-art digital media such as virtual reality can change the relationship between computer and us. I hope this book is a looking glass that reveals a way of understanding how technology can enrich our everyday life.

• 1: The exciting world of multisensory experiences2: Fundamentals of multisensory experiences3: The human senses meet technology4: Beyond the known and into the unknown future5: Laws of multisensory experiences